The legal industry is a tough business for many—Startup costs are high, and most areas of law are extremely competitive. Investing in a new PPC advertising campaign or hiring a public relations firm is expensive, and usually takes time and careful cultivation to see profitability. Fortunately, there are a few ways your firm can increase its caseload quickly, all while sticking to an affordable budget. Here are just a handful of ideas your firm could start today.
YouTube is one of the most popular social media platforms in the world. In fact, YouTube is the second biggest search engine, losing only to Google. As a website, it’s the third most popular in the world. YouTube may be a great way for your firm to not only attract more potential claimants, but host your own legal videos easily. Here are some pros and cons of using YouTube for your firm.
According to a recent Bright Local study*, 84% of consumers trust an online review as much as a personal recommendation and 74% of consumers say that a positive review makes them trust a local business. In today’s digital world, your law firm’s online reputation could determine how successful your practice is.
According to Statista, Twitter has nearly 330 million users in the first quarter of 2017. This means that chances are good that a lot of potential claimants are on social media. While it may initially sound like a stretch, Twitter is an excellent way for attorneys to connect with new clients and become well known in their legal communities. Here are some of the best ways you can network on Twitter.
Odds are good that your clients are using Facebook. According to data gathered by Pew Research Center, 71% of adult internet uses use Facebook. Even Social Security disability applicants are likely to be on Facebook: 63% of adults age 50-64 have a profile. If your firm has a Facebook page already, you may not be sure how to leverage the most use from the platform. Fortunately, Facebook has its own form of analytics you can use to help target your potential clients effectively.
Last week, we gave you some reasons why a legal newsletter could be beneficial for your firm. A newsletter can help strengthen your relationship with clients and increase your caseload through referrals. If any of your clients’ friends or family members need an attorney, you will be the go-to resource for legal assistance.
A few weeks ago, we helped you figure out how you could start writing newsletters by giving you tips on the content to include in them. However, are you on the edge and still deciding whether or not this is something worth working on? There are numerous reasons why a newsletter is a great idea for your firm. Here are just a handful of the many benefits your firm could see from starting a legal newsletter.
Did you know that your homepage is arguably the most important component of your firm’s website? It’s the first page someone finds when searching your firm’s name, and it should be accessible from any other page on your site. If you don’t have a compelling and optimized homepage, you may not be generating as many digital leads as you’d like from your law firm’s website.
According to Forbes, digital marketing will overtake television ads in 2017 for the first time ever. Even so, commercials are still one of the most popular forms of marketing due to the fact that so many consumers still watch TV. Recent data compiled by Total Audience Report shows that Millennials watch 22 hours of TV per week, while older generations watch even more. Adults aged 50-64, the sweet spot for most Social Security disability firms, watch a staggering 43 hours of TV every week. This equals about 6 hours of TV every day.
According to data collected by the Pew Research Center, older Americans are using the web more than ever before. In 2016, 64% of people age 65+ used the internet, while 87% of users aged 50-64 were online. This means that if your firm doesn’t have a website, you should invest in one as soon as you can. Unfortunately, this older audience may not be as tech-savvy as other populations. Social Security disability attorneys in particular may be at a disadvantage when trying to get consumers to contact your firm online. Here are some tips you should keep in mind when building your website.