Maximizing Lead Conversion

Once you find a high-quality, cost-effective online lead source to assist the marketing of your law firm, you must then focus on maximizing conversions. Whether you purchase Social Security leads, Personal Injury leads, or Workers Comp leads, having a methodical plan for processing the inquiries will determine the value of these case referrals to your firm. Attorneys often assume that lead quality represents the sole variable in a campaign’s success. While lead quality is important, without adequate follow-up and conversion measures in place, most campaigns are doomed for failure.

What to Ask Before Purchasing Legal Case Leads

When used effectively, Internet legal case leads can result in tremendous growth for law firms. Many of the largest, most successful firms in the country rely on legal case lead generation to grow their client base. While there is the potential for great success, there are many potential areas for failure. Before purchasing legal case leads, it is important to evaluate whether your firm is set up to handle online case leads. Once deciding to purchase leads, it is critical to understand the keys to success.

SEO for your Law Firm

Search Engine Optimization (SEO) is one of the most powerful marketing tools available to a law firm. Effective SEO can lead to an increase in the number of visitors to your site and an increase in case referrals as a result. Below are some strategies to consider when starting an SEO campaign.

eGen News - February 2014

Additional Questions on Web Form

We greatly appreciate client feedback and are always looking for ways to deliver leads of the highest quality thus, we are exploring the possibility of adding additional questions to the web form that claimants fill out and want to hear what you think. For our clients purchasing Social Security Disability leads, you can click the below link, and select which question you would most like to see added to the web form filled out by the claimants. Which question would you like added to the web form?

eGen News - January 2014

Greetings and welcome to 2014! We hope you had a wonderful New Year and are just as excited about 2014 as we are here at eGenerationMarketing. With the turn of the calendar, we already have had some exciting developments.

Lead Reply Address Is Now Claimant's Address

Previously, when you received a lead in your inbox, the default "reply to" e-mail address was This could have caused trouble for those who desired the ability to quickly send a reply e-mail to the claimant upon receiving the lead.

eGen News - November 2013

Wishing You a Happy Thanksgiving

On behalf of all of us at eGenerationMarketing, we want to wish you a safe, restful, and happy Thanksgiving. As a reminder, our office will be closed on Thursday, 11/28/2013 and Friday, 11/29/2013 in observance of the Thanksgiving holiday. If you require immediate assistance with your account, please submit a support request here.

Help Us Help You: Marking Converted Leads

eGen News - October 2013

Introducing eLuminate Client Management

You may have noticed that your Portal account has a fresh new look to it. Earlier this month, we released the eLuminate Client Management System, and all existing accounts were converted to the enhanced eLuminate accounts. Don't worry: All your previous lead data is still there.

What is eLuminate?