Internet lead generation has become an increasingly popular and viable way for businesses of all types to connect with their consumers. Lead generation companies have continuously improved their methods of attracting desired individuals to their websites, where those individuals can get connected with the product or service provider in their area that can fulfill their needs. It’s a win-win for everyone.
The Office of Disability Adjudication and Review (ODAR) is responsible for holding hearings, issuing decisions, and reviewing appeals as part of the Social Security Administration's process for determining and individual’s eligibility to receive Social Security Disability Insurance (SSDI), as well as Supplemental Security Income (SSI) benefits. As part of this process, the ODAR oversees hearings at 168 different locations across the United States, and as of September 2014, the average wait time in the United States is 12.5 months for an SSI or SSDI hearing, while the total average time to process a case is 405 days. Overall, the nationwide average for winning a disability case at the hearing level is 44%.
In my last post, I wrote about maximizing lead conversion and briefly outlined five tips that can assist in increasing return-on-investment with an online lead service. The article included recommendations on how to create an efficient follow-up process, based on conversations and feedback from attorneys and advocates who use our service. However, upon reflecting on the content of that post as well as the conversations I have with clients on a near-daily basis, I came to the realization that it could be much more effective to sit down with a client and to report the client’s advice directly.
Over the last year, we have received countless calls from Social Security Disability attorneys and advocates stating that they are not making as much money as compared to previous years. As a business that connects potential claimants to attorneys, we constantly track the ROI as a result of using our service. Thus, we were determined to uncover if and why Social Security law is less profitable than in past years. While we acknowledge that there are many metrics that affect profitability prior to a hearing, this article will focus specifically on the profitability of claims that make it to the hearing level.
Whether you are a sole practitioner or you own a national law firm, successfully growing a Social Security Disability (SSD) practice is not an easy task. Many disability practices make the mistake of growing too fast and find themselves strapped for cash.
In today’s world the variety of devices that are surfing the web is astounding. Platform, browser, screen size, connection speed and more can vary wildly. For this reason when optimizing for mobile devices like tablets and smart phones I usually recommend responsive design.
With the rise of online lead generation in the legal space in recent years the market has become flooded with lawyer directory websites, attorney referral networks, and a wide range of full service or specialized lead generation businesses. With this new array of avenues to produce additional cases for your firm now at your finger-tips, it can be difficult to determine which service can provide your firm with the best possible Return on Investment. It is also important to note, that while most of these companies utilize the internet to produce their potential new cases, each and every one of them use different ad campaigns, mediums, and techniques to acquire these legal case leads, all of which inevitably have an effect on case lead quality.
When trying to determine success with online Social Security Disability lead generation, it is crucial to consider your Cost-Per-Case. Although the retention rate may be lower than that of other forms of advertising, such as TV or print, the leads are priced in a way that you can still achieve a very attractive case acquisition cost. As illustrated, out of 200 Social Security leads at $25 per lead, if only 9 turn into fee-generating cases, it costs only $556 to acquire a fee-generating case.
Once you find a high-quality, cost-effective online lead source to assist the marketing of your law firm, you must then focus on maximizing conversions. Whether you purchase Social Security leads, Personal Injury leads, or Workers Comp leads, having a methodical plan for processing the inquiries will determine the value of these case referrals to your firm. Attorneys often assume that lead quality represents the sole variable in a campaign’s success. While lead quality is important, without adequate follow-up and conversion measures in place, most campaigns are doomed for failure.
When used effectively, Internet legal case leads can result in tremendous growth for law firms. Many of the largest, most successful firms in the country rely on legal case lead generation to grow their client base. While there is the potential for great success, there are many potential areas for failure. Before purchasing legal case leads, it is important to evaluate whether your firm is set up to handle online case leads. Once deciding to purchase leads, it is critical to understand the keys to success.