If you’ve ever worked with an online legal lead generation company before, you understand the importance of prompt, frequent follow-up with the case leads you receive. According to data gathered for Harvard Business Review, the majority of companies fail to make an effort to contact their leads.
If your firm considers testing out a legal case lead generation service for the first time, there are some critical factors to keep in mind. Perhaps the most important component to comprehend is the significance of sample size. In order to form an adequate evaluation of the service, you must analyze enough volume to reach a palpable conclusion.
When it comes to generating legal case leads, every law firm can benefit from a digital marketing approach that includes PPC, or Pay-Per-Click, advertising. Hastily launched, PPC campaigns can backfire by exceeding budgets and returning few cases. When run properly, however, PPC advertising can increase your firm’s caseload exponentially. Read on to learn how your firm can benefit from lead generation PPC advertising.
Many law firms are starting to use third party call centers to help them not only follow up with the case leads that they receive, but in some cases actually send out the paperwork and retain the case for the law firm as well. There are some very obvious benefits associated with going down this path, but you need to consider the potential cons as well.
Previous posts on our blog discussed the importance of prompt and persistent follow-up with internet case leads. During my conversations with clients, attorneys and advocates often recognize the importance of a robust follow-up effort, but remain unsure how to implement an actual system to accomplish it.
One of the most challenging steps of any case lead generation campaigns is establishing contact with your potential clients. If you cannot connect with your Social Security disability lead via telephone, we recommend using email. Follow these tips and techniques to ensure that you’ll have the strongest chance of successfully communicating with your case leads.
It should come as no surprise that the majority of consumers searching for legal services in their local area turn to the internet first. Gone are the days of flipping through the phone book or calling your aunt for recommendations. The internet and search engines (such as Google) have become a trusted source for fast answers.
In our experience, most lawyers are not happy with their websites. Many law firms don't have the resources to hire a professional web designer, as well as the time necessary to devote to the project. As a result, many firms end up with something cobbled together by someone's nephew. It's not uncommon for law firms to have a website made years (or even decades) ago that sits neglected in some forgotten corner of the Internet.
Acquiring exclusive, geo-targeted leads from eGenerationMarketing is a pragmatic way to streamline your FDCPA (Fair Debt Collection Practices Act) case intake. Along with the contact information of the individual seeking help with debt collector harassment, you also receive vital information relative to their claim. When a person fills out a free case evaluation on our site, they indicate whether or not a debt collector has committed any of the following acts:
When you purchase leads from eGenerationMarketing or any other lead provider, reporting the results of each lead in your eLuminate online lead and client management software is crucial for you to monitor, track, and manage all the leads. This will also help us improve the quality of the leads you receive, and your overall success with the service.