Generating leads online is one of the most affordable digital marketing options for firms of all sizes, particularly ones with small marketing budgets that cannot afford to pay for TV commercials or billboards across a city. One of the biggest challenges attorneys grapple with is just how long to make a digital intake form.
On one hand, a longer form will give you far more information about a potential client. On the other, a shorter firm should yield higher conversions. Here are some tips to help you create the best contact form for your firm’s needs: