Blog posts

Phantom Tollbooth, Real Law Firm

Submitted by Nadya on Fri, 02/14/2020 - 14:35

Welcome to the second edition of Fable Friday! Today we’ll take a closer look at the 1961 classic Phantom Tollbooth, by Norton Juster, with illustrations by Jules Feiffer. Although many of you probably read this when you were kids, I was delighted to read it this year thanks to a wonderful recommendation from a friend. In the novel, a young boy Milo receives a magic tollbooth. He drives through it and appears in the Kingdom of Wisdom.

Your Comprehensive Guide to NADR in Puerto Rico

Submitted by Joe on Thu, 02/13/2020 - 15:17

Are you going to Puerto Rico to attend the upcoming National Association of Disability Representatives (NADR) conference? If you need any information about the conference as well as any fun activities to do in Puerto Rico, look no further because we have a comprehensive guide for you.

Unfortunately eGenerationMarketing won’t be able to make it, but the comprehensive guide series must live on. Just keep in mind that we are not affiliated with NADR—we’re just giving you suggestions to ensure you have a great trip!

Conference Venue:

Aesop’s Fables and Legal Leads

Submitted by Nadya on Fri, 02/07/2020 - 14:16

Happy Fable Friday! On this first Friday of February, we’ll take you on a trip down memory lane so you can look back at some fables that you grew up with. Although Aesop lived in ancient Greece around 620 - 564 BCE, his fables are timeless, as the lessons are applicable today. They can even teach you a thing or two about your legal leads! Let’s take a look at three fables today.

Legal Mythbusters

Submitted by sga on Thu, 02/06/2020 - 14:44

Welcome to the first ever installment of Legal Mythbusters! Our goal here today is to address some common misconceptions about the law. Please feel free to share this with anyone who believes the list below of claims are completely factual. In all fairness, we all have been woefully misinformed about attorneys and the law from the very start.

Marketing Tools For Your Firm To Try

Submitted by rsg on Tue, 02/04/2020 - 13:17

Marketing is ever changing. Because of this, there are many different marketing tools and software your firm can use. With each marketing need, there is often some type of software created to meet the need. Some are multifunctional while others are made to focus on a specific area of marketing. Each one can help you better your firm’s marketing while keeping your firm up with the latest trends. Check out our list of different software to help streamline your firm’s marketing!

Common Mistakes Made When Following Up With Leads

Submitted by rsg on Tue, 02/04/2020 - 13:06

Whether you have an entire intake staff or you follow up with leads yourself, your follow up process can make or break how many leads turn to clients. Without proper follow ups, you may not be converting as many leads to clients as you could, causing you to discredit viable lead sources. Here are some common mistakes made when following up with leads and how to avoid them:

3 Takeaways From Super Bowl Advertisements

Submitted by mtr on Fri, 01/31/2020 - 11:16

The Super Bowl is often the most-watched television event of the year. It represents 19 of the 20 most-watched television broadcasts in U.S. history. With about 100 million people watching the game each year, it also makes for one the biggest advertising events. A 30-second commercial during the Super Bowl on average costs around $5 million, which is about 43 times the cost of an average national television ad. Due to such high costs and nationwide exposure, advertisers have little room for error in what will be their most viewed advertisement of the year.

Questions To Ask An Employment Law Lead Provider

Submitted by Deanna on Fri, 01/24/2020 - 13:57

Nearly 130 million US citizens work full time. Thousands of employment law attorneys protect employees’ rights across the nation, but not every attorney can afford a robust in-house marketing department to generate the demand they need to keep doors open. Lead generation companies offer employment law firms an opportunity to find claimants who indicate interest in hiring legal help without toiling over their own internal marketing campaigns.