SEO, or Search Engine Optimization, is vital for any firm to succeed in having an online presence. For small or mid-sized firms, there isn’t always room in the budget for a marketing team, so efforts fall elsewhere onto those who may not specialize in marketing. Because of this, you may find yourself doing research, trying to figure out how to create a website for your firm that ranks well with Google.
You’ve probably read plenty of posts about why your firm should have a blog. But sometimes just having a blog isn’t enough. Making sure your firm’s blog is optimized will increase your presence on Google and help potential clients find you. Not sure how to optimize your blog? Here are some quick tips:
Choose a Great Title
You want your title to attract and hook readers, but you’ll still want to keep the title short and simple. Having a long title may keep the entire text from appearing on search results.
The start of the NFL season is one of the best times of the year. It comes with a lot of trash talk, great food, and a lot of Fantasy Football. Fantasy Football is arguably more important than the actual NFL season to some people. Most people don’t realize that Fantasy Football has a lot in common with the legal marketing world. Here are some tips that your law firm can learn from Fantasy football.
It seems like the legal marketing options for attorneys are endless. It’s likely you’re receiving leads from multiple marketing sources, so it can feel challenging to compare one ad campaign to another. This is especially true when comparing campaigns across different mediums, like TV vs. PPC. Here are some top things we like to keep in mind when we evaluate lead sources:
A call to action is a piece of content, usually just a few words, intended to entice a viewer to complete an action. For attorneys, a call to action is the text that inspires a claimant to contact your firm regarding his or her legal claim. There are endless variants of call to actions you can use on your website or other marketing materials, from something as simple to “call now” to a complex blog post on how legal assistance can ensure an auto accident arbitration goes well. Here are some call to action examples, and how they could help your firm increase its revenue.
LinkedIn is most often associated the job search. But have you ever thought about how it could help your firm find new clients? LinkedIn is a great tool to help increase your online presence and show off your firm’s accomplishments and expertise. When someone searches your firm’s name or one of your lawyers on Google, the LinkedIn page or profile will often appear on the first page of results.
Google business reviews can be essential for many reasons. They can help increase your organic traffic, promote your business as well as prove to be useful in marketing efforts. The better reviews you have, the more likely someone is to select your firm over a competitor. But how can you get these 5-star reviews? Here are some quick tips on getting the reviews that will set you apart from the competition:
Well it’s that time of year again: summer is over and September is here sooner than you imagined. With vacation days spent and the nice weather gone, now is the perfect time to get back into the swing of things and do some “back to school shopping” for your firm.
Here are a few things you can get for your firm in order to finish 2018 strong:
Logos are vital to your company’s marketing. Your logo represents your practice and is often one of the first things people see when researching your firm. Logos help bring consistency to all aspects of your firm. They can be used on business cards, stationary, documents, email signatures, marketing efforts, etc.
Here are some reasons why a logo is vital to your firm:
Having an informative site is important for your firm. But, it is easy to overwhelm a visitor with information. Pages of just text may deter a potential client away. Adding in some visuals will help keep visitors to your site engaged.
There are a variety of options of visuals to add to your firm’s site—here are a handful of ideas you may want to try.