Blog posts

Your Comprehensive Guide to NOSSCR in New Orleans

Submitted by Joe on Thu, 08/01/2019 - 10:15

Are you going to New Orleans to attend the upcoming National Organization of Social Security Claimant Representatives (NOSSCR) conference?

eGenerationMarketing will be there and we are so excited to see you! If you need any information about the conference as well as any fun activities to do in The Big Easy, look no further because we have a comprehensive guide for you. Just keep in mind that we are not affiliated with NOSSCR—we’re just giving you suggestions to ensure you have a great trip!

Conference Venue:

Hyatt Regency New Orleans

Marketing Your Firm From the Beach

Submitted by rsg on Fri, 07/26/2019 - 09:54

Summer often means days off and traveling for vacations. Whether you’re headed to the beach, going on a camping trip or just planning on hanging at home by the pool, your marketing efforts don’t need to be put on hold. There are some simple and easy ways to enjoy time off this summer without hindering your firm’s online marketing. Here’s how:

What Do Cyclists and Lawyers Have in Common?

Submitted by Nadya on Thu, 07/25/2019 - 12:34

Boston is becoming a more bike friendly city. Although traffic is always terrible and summer is hot, construction workers continue to add bike lanes to major roads. For those who love to cycle, this is great news! As I watch the cyclists rush by, I can’t help but notice that there are quite a few similarities between cyclists and lawyers. As a disclaimer, I’m not a cyclist myself, but here’s what my cycling friends have been telling me.

When is it Time to Ride the Wave of Change?

Submitted by Nadya on Fri, 07/19/2019 - 14:00

It’s going to be in the high 90s this weekend in Boston, so I’ll be going to the beach. I’m sure it’s even hotter in your areas and you’ll probably be hitting the beach as well. After all, that’s one of the most beloved summer activities! When I sit on my blanket and dig my toes into the hot sand, I love watching the waves splash before my eyes. Meanwhile, their crashing sounds follow me around for the rest of the day.

Why did you go to law school?

Submitted by bgr on Fri, 07/19/2019 - 09:22

You see “The Paper Chase” or “A Few Good Men”, and think, “That’s me… I could do that”. You attend undergrad and eventually confront the maze that is the LSAT. Many days and nights pass with frustrated attempts at logic games and analytical reasoning questions. You run out of time. You get faster. You run out of time again. It’s a test with complex material and it is designed for you to not finish. But then the day arrives, and five or six hours of testing passes by like a dream (perhaps more like a nightmare).

What is Google’s Diversity Update?

Submitted by rsg on Wed, 07/17/2019 - 13:26

In June, Google announced a new “change” it is implementing on search results. This change, known as the Site Diversity Change, is meant to adjust how many webpages from the same domain appear on their SERPS (search engine results page). This should help smaller sites rank on the first page of SERPs that are frequently dominated by the same larger domains.

Single Keyword Ad Groups: The Best Tool In Your Firm’s PPC Arsenal

Submitted by Deanna on Thu, 07/11/2019 - 16:50

While pay-per-click (PPC) advertising is one of the best ways to find clients online, it’s also one of the most expensive. According to Wordstream, “attorney” alone can cost $47 per click. This isn’t guaranteeing that anyone will even contact your firm of course—simply that they’ll click on your ad. When lawyers spend so much for a single keyword, they need to ensure the ad that Google displays is as relevant to the user’s search as possible.

Prime States for Consumer Law Firms

Submitted by ntd on Fri, 07/05/2019 - 15:10

Congress enacted the FDCPA, or the Fair Debt Collection Practices Act in 1978 as a way to regulate third party debt collection. The Federal Trade Commission (FTC) and The Bureau of Consumer Financial Protection (CFPB) are responsible for overseeing and enforcing the FDCPA. Each year, thousands of consumers file complaints alleging they’ve been the victim of unethical debt collection.

Tips On Achieving Work-Life Balance

Submitted by mtr on Fri, 06/21/2019 - 11:27

The lifestyle of an attorney can be extremely stressful. You are constantly juggling the courtroom, family, friends, and your own self-interests. With all the different tasks you have to accomplish on a daily basis, stress is inevitable. Stress causes concentration loss, irritability, and can harm your personal and professional relationships. While a little bit of stress can help you perform at your best, the key is to finding a healthy balance between your workload and your free time. Here are a few tips that can help you manage this relationship.

How To Avoid Boring Content

Submitted by rsg on Wed, 06/19/2019 - 15:56

If you’re writing new content for your firm’s site each week, it’s easy to get into a rut. Content can then reflect this, and become less entertaining or factual over time. This can impact a potential claimant’s decision to work with your firm. If you’re boring your reader, then it’s likely they’ll seek the information and even legal help elsewhere. To avoid this, follow these tips to keep your content far from boring.