Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused. Though many use the two interchangeably, there are some major differences that set them apart. To figure out which is right for your firm, you’ll first need to understand what makes them different.
Marketing trends are constantly changing. Trying to stay on top of the latest search engine marketing techniques to gain clients can require frequent research. But sometimes there is misleading or outdated advice online that can steer your firm’s marketing in the wrong direction. So how will you know what is the real advice is and what advice is actually hurting your marketing efforts? We’ve compiled a list of the worst legal marketing advice we’ve heard to help you sort the good from the bad.
Have you run out of gift ideas to get the attorney in your life? Look no further! We’ve put together a list of the best Holiday gifts to get your loved one, co-worker, or friend in the legal sector.
As 2018 comes to a close, your firm’s marketing budget may be spent. But that does not mean your marketing efforts have to halt until 2019. Here are some easy and inexpensive marketing strategies that you can implement to continue marketing for your firm while staying on budget.
Ask for Referrals – Don’t be afraid to ask past and current clients to remember to refer you to a friend. If someone had a great experience with your firm, they are likely more than willing to give refer you to others looking for legal help.
‘Click to call’ may seem like a simple feature for your firm’s site, but it can have a big impact your visitor’s contacting your firm from your site. In a nutshell, click to call simply means that when visitors are on your site on a mobile device, they can click on the phone number listed and their phone will automatically prompt the user to call your law firm.
Winter is here and for some, that means so is the winter blues. With the days getting darker and colder fast, energy levels can drop. Productivity levels can suffer in response. Here are some ways to stay productive while wishing the winter blues away.
We’ve been a leader in the Social Security lead generation industry for the past decade. While we don’t want to sound biased (we love all of our products), Social Security disability leads do have a special place in our heart. If you’ve never worked with a lead provider before or if you’re simply weighing out your lead provider options, here are some top reasons we love Social Security leads.
Google Search Console (GSC) is a web service offered by Google to help you manage your firm’s online presence. With GSC, you can see what queries users are typing to pull up your firm, how often you’re showing up in search, which pages on your site are indexed properly, and more. If you receive a lot of traffic from Google, one of the best things you can do to help boost your digital presence even more is using the Data Highlighter tool in GSC.
Maybe you’ve never worked with a lead provider, or maybe you’ve been burned by a poor-quality campaign before, but a lot of law firms have reservations with working with a third-party lead provider. If you’re curious about how lead generation can help increase your caseload, here are some common misconceptions about lead generation and a little more information on how it can help your firm.
Expectation: You’ll have to fight 10 other firms to sign a good case first.
Reality: Most lead providers only sell exclusive leads.
When claimants use a search engine and then clicks on your firm from the results, the URL they land on is called a landing page. Landing pages are often strategically designed to cause a conversion, or in your case, cause someone to reach out to work with your firm. Landing pages can be made and then optimized for specific keywords and phrases or created for paid ad campaigns. But if your firm’s landing pages are not well designed or missing key elements, people may click off your firm’s site. Here are some common landing page mistakes you should always avoid: