If you haven’t spent much time optimizing your website for mobile, it’s almost too late! More users access the web via mobile than ever before. One question that most legal marketers ask themselves is, “How should my website look on a smartphone?” The way your site loads on a phone makes a big difference for users and subsequently, potential cases your firm signs. Here’s a few ways you can tackle mobile optimization, plus what Google recommends.
Google Analytics is an invaluable tool for any firm investing time in digital marketing. Google Analytics gives your firm invaluable information on where your online traffic comes from, how long users spend on your website, which pages seem to yield high-quality cases, and more. By setting goals on Google Analytics, you can pinpoint traffic sources or specific pages that are earning your firm the most money. Here are some goals you should set today:
Legal marketing is challenging for any firm, especially those in competitive areas of law like personal injury or workers’ compensation. While there’s no clear-cut method for securing as many clients as you need, there are some common pitfalls among law firms. Here are some marketing mistakes your firm should avoid:
Google is the most popular search engine in the world, so it makes sense that you want your law firm to rank as well as possible on Google. Unfortunately, finding new claimants online isn’t as simple as uploading one new blog post every day. Google’s algorithm changes daily. This is good and bad—it’s wonderful to receive new traffic, but there’s always the possibility that an algorithm update could erase all the traffic you’ve spent years building.
Spring has sprung and that means it’s time for some online spring cleaning! Cleaning up your website’s content may seem tedious, but it can make a huge difference for your firm’s performance online. As Google crawls websites, one factor it looks for is up-to-date and relevant information. If your content hasn’t been touched since it was initially published years ago, Google may penalize your firm’s site.
Are you heading to Atlanta next week for the National Organization of Social Security Claimant Representatives (NOSSCR) conference? Our team from eGenerationMarketing will be attending throughout the week and we cannot wait to see some of you there!
If you are looking for basic information on the conference, or trying to schedule some last minute plans while you’re in Atlanta, we’ve got you covered. We are not affiliated with NOSSCR.
Atlanta Marriott Marquis
265 Peachtree Center Ave NE
Atlanta, GA 30303
If your law firm is still not on Facebook, it may be time to reconsider and step into 2018. With over 2.2 billion monthly users worldwide, Facebook is a free marketing source you should take advantage of. You’re likely familiar with Facebook already; however, the rules of engagement for a business – specifically a law firm – are different. Here are some dos and don’ts to consider when running your firm’s Facebook page:
Digital marketing for a law firm can be challenging, especially when trying to get more unpaid (organic) traffic to your website. Google considers hundreds of factors when determining who should show up as the #1 search result for a claimant’s query. Here are five factors that help determine how many unpaid users visit your website:
Designing a logo for your law firm is key to developing your firm’s brand image. Your logo is the face of your law firm and provides a visual aspect for clients to remember you by. While many firms may not see branding as an important component of their business, by attaching a specific, well designed logo to your law firm’s name, it allows you to differentiate from your competitors and create a great first impression for prospective clients.
Invest time in the creation of a logo that represents your firm using these tips:
It’s March Madness season and you know what that means: lots and lots of basketball. From the heartbreak to the triumph, March Madness is jam packed with excitement. The tournament is not only one of the best sporting events of the year, but it is also an example of great marketing. Here are a few tips that your law firm can learn from the NCAA during this month-long mayhem.