Blog posts

Optimizing Images For Your Firm’s Site

Submitted by Rachel on Tue, 06/09/2020 - 08:07

Images can have a great impact on your firm’s site. They can help increase your conversion rate as well as boost your firm’s search engine optimization (SEO). But just adding an image to your firm’s site is not enough. Properly optimizing the images on your firm’s site can help increase your rankings on the search result pages and help increase conversions. Here are some ways you can optimize the images on your firm’s site:

Bing SEO For Lawyers

Submitted by Rachel on Mon, 06/08/2020 - 08:26

You’ve probably read a variety of articles on search engine optimization (SEO), with most referencing SEO for Google. But Google isn’t the only search engine. Optimizing for Bing can help your firm generate leads on a different search engine. Social Security disability firms may find Bing SEO especially important as Bing tends to attract an older audience, whom may be more likely to qualify for disability benefits.

So how does your firm optimize for Bing SEO?

Getting the Most From Your Lead Provider

Submitted by Rachel on Mon, 06/01/2020 - 08:34

Lead generation is an easy way to increase your caseload. It can often be more cost-effective than other forms of marketing. You won’t have to wait weeks or even months to see results. Instead, you typically can begin receiving leads the day you sign up for a lead generation service. When working with a lead generation service, such as eGen, follow these tips to make sure you are getting the most from your lead provider:

Adding Personalization to Your Intake Script

Submitted by Rachel on Fri, 05/15/2020 - 14:06

It’s likely that your firm already has an intake script in place. But a generic intake form can be actually hurting your conversions. Having an intake script that incorporates some customizations based on a lead can help convert more leads to clients. Potential claimants likely do not want to seem like just another case number to your firm. They want to know that your firm cares, starting with your intake. Here are some suggestions on how to incorporate personalization into your intake script:

How Much Should You Know About Legal Marketing Before You Try It?

Submitted by emm on Fri, 05/08/2020 - 13:19

If you’re trying something new, it’s always beneficial to research something about it before beforehand, rather than just jumping into it blind.

This is true whether it’s picking up an instrument, cooking, or trying a new sport, like tennis or golf. In this case, if your firm isn’t utilizing legal marketing in order to get new clients, it’s a good idea to understand it before you sign up for it.

That way there aren’t any surprises when you first start utilizing their services. Here are some things you should know about legal marketing before you try it.

How to Update Lead Results in eLuminate

Submitted by shp on Fri, 05/01/2020 - 13:29

At eGenerationMarketing our goal is always to help our clients succeed with the leads we provide. Of course, there are a number of factors that play into determining how successful lead generation is, but conversion rate is typically at the top of that list. The easiest way to track your conversion rate in eLuminate is by updating the “Results” field on a lead’s page.

Red Flags When Looking for a New Lead Provider

Submitted by Rachel on Wed, 04/29/2020 - 17:16

Whether you are just beginning to look for your first legal lead provider or you’ve used lead generation in the past, it’s important to have a list of what you want your lead provider to do. It’s likely that you have a list or an idea of what you expect from a lead provider and are evaluating lead generation services based on this list. But often overlooked or forgotten is what you don’t want from a lead provider. Overlooking these red flags may result in working with a lead provider that ends up not actually meeting your firm’s needs.

Getting More Local Employment Law Cases

Submitted by Rachel on Wed, 04/29/2020 - 16:57

As you work to expand your employment law caseload, being able to pinpoint leads to the specific areas you take cases in can help better your lead quality. Often you’ll pour time, money, and effort into increasing your employment law cases, but it can be frustrating when you begin receiving leads in areas you do not take cases in. To make sure you’re receiving relevant local employment law cases, try these tips:

Baudelaire Quarantine Tips

Submitted by Nadya on Fri, 04/24/2020 - 15:24

Quarantining is different for everyone - stressful, daunting, boring, peaceful, fun, you name it. It’s been an adjustment for all. While many of us would be happy to stroll through city streets and hang out with friends, the safest thing to do right now is to stay at home to stop the spread of COVID-19.