Whether you’re creating new content or updating old content, focusing on search intent can help boost traffic to your firm’s site. Without considering search intent, you could miss out on vital opportunities for your firm to increase traffic to your site and consequently leads. So, are you overlooking search intent?
So, you use a call center because it’s cheaper, easier, and allows you to never miss out on a call.
Congratulations! What’s the next step? Evaluating its effectiveness, of course!
Did you know September 6th is Fight Procrastination Day? Though this is an unofficial holiday, it’s a great reason to find some techniques that help you avoid procrastinating and help get your work done. If you’re not sure where to start, we’ve gathered some tips and tricks that can help keep you focused and on task!
Lists, lists, lists
You know the signs of a Google algorithm update. Suddenly, traffic to your firm’s site drops and leads are down. Or maybe your firm is one of the lucky ones that is positively affected and traffic to your firm’s site takes off. When dramatic changes like either of these happen, it’s most likely due to a large algorithm update by Google. These major updates happen a handful of times throughout the year. But, how often does Google actually update its algorithm?
Social media has become an integral part of most online marketing plans. Facebook can be used as an easy channel to interact with potential clients and keep current ones in the know. Because of this, having an up-to-date and well-optimized Facebook page for your firm is imperative. Here are some ways to make sure your firm’s Facebook is the best it can be!
With Labor Day around the corner, law school students around the country are rushing back to class. Throughout the years, all of the people on this list have been one of those students. Not all of them would go on to use their law degrees, but they spent many late nights in the library to earn them. Here are 8 celebrities with law degrees:
August 30 is National Frankenstein Day and it celebrates Mary Shelley’s novel Frankenstein on Shelley’s birthday. As you get ready for your Labor Day weekend plans, take a moment to remember the book from your high school or college days. It was published in 1818 when Shelley was just 20 years old! She and her friends were having a friendly competition to write the best ghost story, and she won. This is a classic, and if you’re hitting the beach this weekend, consider throwing a copy in your beach bag.
Many of us have been there. We’re all human, right? You’re talking to a client on the phone, and he/she is being rude and not listening to you. You try to be patient and you do your best to stay calm. You explain any misunderstandings and try to reassure the client. However, the client isn’t listening and continues to yell at you. Your limit has been hit and you snap at the client. Alternatively, maybe you’re on the phone with a company that you work with.
Whether your firm takes cases nationwide or just in one city, optimizing your firm’s site for local search is vital for obtaining new cases. But this can be a challenge for those taking cases in multiple areas. If you’re looking to optimize for local search in multiple locations, check out these tips:
Location-Specific Landing Pages
Make a landing page for each area that your firm takes cases in. This doesn’t mean make a landing page for each and every town or city, but rather the major cities or areas.
No matter what business you’re in, conferences are a reality of the professional world. They are a great way to learn new skills, gain industry knowledge, and network amongst your colleagues. However, with all of the different speakers, events, and conversations going on, it can be extremely easy to get overwhelmed. If you’re attending the NOSSCR conference this fall in New Orleans, here are some tips on how you can make the most out of your experience.