A call to action is a piece of content, usually just a few words, intended to entice a viewer to complete an action. For attorneys, a call to action is the text that inspires a claimant to contact your firm regarding his or her legal claim. There are endless variants of call to actions you can use on your website or other marketing materials, from something as simple to “call now” to a complex blog post on how legal assistance can ensure an auto accident arbitration goes well. Here are some call to action examples, and how they could help your firm increase its revenue.
LinkedIn is most often associated the job search. But have you ever thought about how it could help your firm find new clients? LinkedIn is a great tool to help increase your online presence and show off your firm’s accomplishments and expertise. When someone searches your firm’s name or one of your lawyers on Google, the LinkedIn page or profile will often appear on the first page of results.
Google business reviews can be essential for many reasons. They can help increase your organic traffic, promote your business as well as prove to be useful in marketing efforts. The better reviews you have, the more likely someone is to select your firm over a competitor. But how can you get these 5-star reviews? Here are some quick tips on getting the reviews that will set you apart from the competition:
Well it’s that time of year again: summer is over and September is here sooner than you imagined. With vacation days spent and the nice weather gone, now is the perfect time to get back into the swing of things and do some “back to school shopping” for your firm.
Here are a few things you can get for your firm in order to finish 2018 strong:
Logos are vital to your company’s marketing. Your logo represents your practice and is often one of the first things people see when researching your firm. Logos help bring consistency to all aspects of your firm. They can be used on business cards, stationary, documents, email signatures, marketing efforts, etc.
Here are some reasons why a logo is vital to your firm:
Having an informative site is important for your firm. But, it is easy to overwhelm a visitor with information. Pages of just text may deter a potential client away. Adding in some visuals will help keep visitors to your site engaged.
There are a variety of options of visuals to add to your firm’s site—here are a handful of ideas you may want to try.
The beauty of purchasing leads is that you can obtain a client for a low cost. While there are many marketing channels attorneys can use, you can never go wrong with third party lead generation. For example, at eGenerationMarketing, our Social Security disability clients retain claimants at a $300-$400 cost per case. While you don’t have to monitor your SEO or PPC campaigns and can rely on a steady flow of leads, finding a high quality lead company is half of the battle for cheaply retaining claimants.
If you want to grow your law firm, there is no better place to start than search engine marketing (SEM). Search engines like Google, Yahoo, and Bing offer ad platforms to get your law firm at the top of search engine results pages (SERP). Many attorneys and legal marketers find creating a new ad campaign daunting. You might have a limited budget, or are worried about making mistakes because of inexperience.
According to Nielson, 79% of people scan web pages. With the majority of people only glancing at articles, it only makes sense to have to write content that is skimming-friendly. Having content that is difficult to digest can decrease traffic to your firm’s website, causing you to lose potential cases. To make sure your pages are easy for skimmers to read, be sure to:
Dennis Quaid is a well-known actor, staring in popular movies such as The Parent Trap, The Right Stuff, and The Rookie. Unfortunately Quaid also made headlines when his newborn twins were given an overdose of a blood-thinner medication shortly after birth. While medical malpractice claims are often challenging to win, the outcome was positive for the Quaid family.