Improving Your Firm’s On-Hold Message

70% of business callers are placed on hold for some period of time. Of those placed on hold, around 60% end the call when they are put on-hold and there is no message or music. Of that 60%, 30% won’t even call back.

If you don’t give the potential claimants who are put on-hold a reason to stay on the phone and give them hope of talking to a representative from your firm, they’ll likely hang up. You could be losing out on cases for an inadequate on-hold message or not having one at all. When adding an on-hold message, keep the following tips in mind:

Should You Text Your Leads?

Lead generation is an effective an inexpensive way to supplement your current caseload. If you’ve ever worked with a lead provider before, you know you’re usually provided with a lead’s phone number and someone from your intake staff will call the lead to discuss his or her case. While calling a lead is always a great idea, you may wonder if you should text your lead as well.

What to Do if You Get a Bad Link Pointing to Your Site

Linkbuilding is at the heart of any successful search engine optimization strategy. If your firm is doing SEO, you should always make sure that you’re getting backlinks from relevant and high quality websites.

Due to the Google Penguin update, which penalizes websites for trying to boost the number of links directed to their site through shady link schemes, you can’t just post links wherever you want.

You need to make sure your links published to other sites are relevant and beneficial to both parties.

Reasons Your Website is SCARING Away Visitors

While Halloween is a time for scary movies, haunted houses and trick-or-treating, the scaring shouldn’t extend to your firm’s website. If you notice a drop in conversation rate or that your website is losing traffic, there could be some hair-raising issues with your firm’s site. Don’t let your website be one reason visitors runaway scared this Halloween. Use our tips below to turn your website from a freight to a delight.

Tips for Optimizing Your Internal Linking Strategy

Internal linking is a critical component to any legal marketing strategy. An internal link is a hyperlink from one page of your site to another page of content on the same domain. Unfortunately, it can be hard to decide where to link pages to, or how you should set up a link on a page. Here are some tips your firm can keep in mind when adding content and linking your pages from one another.

I’ll Have a Grande Pumpkin Space Latte with Whipped Cream, Please

I admit that as I’m writing this, I’m sipping my pumpkin spice latte, or PSL for short. It’s only appropriate since October 25 is national pumpkin day! Most likely, you’ve also had at least one pumpkin spice latte this fall, but hopefully more. You can love it or hate it, but you can’t deny that it’s extremely successful and profitable for Starbucks.

5 Tips for Crafting Your Elevator Pitch

There are potential clients for your firm everywhere you go. You never know where or when you’ll have to pitch your firm’s services to someone. Your pitch will need to leave these potential clients eager to learn more about your firm and want to work with you. Because of this, having a go-to elevator pitch can help in these unexpected, yet potentially profitable situations. Follow these tips to craft your perfect elevator pitch:

Reasons to NOT Focus on Social Media

Day in and day out you’ll hear marketers tell you that social media should be one of your top priorities for legal marketing in 2019 and beyond. In fact, we’ve written multiple blog posts geared towards helping your social media campaigns take off! But do you really NEED social media? While Facebook and Twitter can be profitable, they’re not a good fit for every law firm. Here are some reasons why you may not want to dive into social media marketing:

Frequently Asked Question: Should you have an FAQ Page?

People frequent legal websites looking for specific answers regarding their cases. You may find that your clients reach out asking the same questions over and over. Having these answers readily available through a Frequently Asked Questions page can help keep clients satisfied and potential clients convert to actual clients. Here are some top reasons to incorporate an FAQ page on your site: