70% of business callers are placed on hold for some period of time. Of those placed on hold, around 60% end the call when they are put on-hold and there is no message or music. Of that 60%, 30% won’t even call back.
If you don’t give the potential claimants who are put on-hold a reason to stay on the phone and give them hope of talking to a representative from your firm, they’ll likely hang up. You could be losing out on cases for an inadequate on-hold message or not having one at all. When adding an on-hold message, keep the following tips in mind: