Blog posts

Groundhog Day: Don’t Scare Your Social Security Claimants!

Submitted by Deanna on Tue, 01/29/2019 - 12:37

America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.

Client Welcome Packets

Submitted by kdm on Fri, 01/25/2019 - 14:23

When new clients sign up to work with your firm, it is important to let them know right away that they are valued. Thanking new clients for choosing your firm and sending them some useful resources is a great place to start. However, an email or letter is not always sufficient and instead, you may want to consider sending out a thoughtfully crafted welcome packet.

Why Does Technical SEO Matter For Law Firms?

Submitted by lgd on Thu, 01/17/2019 - 16:20

Although technical SEO is often overlooked, it’s an important step in the SEO process that should be done on your law firm’s website. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results you were hoping for. If done correctly, technical SEO can result in more visitors, more leads and more cases for your law firm. So, it is essential to make sure you understand what technical SEO is and how to implement it on your law firms website.

8 Content Ideas for a Social Security Disability Firm

Submitted by rsg on Wed, 01/16/2019 - 14:35

Frequently updating your firm’s site with new content can help your firm rise in the SERPs. But, sometimes you may hit writer’s block and just can’t think of a new topic to write about. When this happens to you, look no further. Below are some content ideas that can help keep your creative juices flowing and your firm’s site up to date.

How Millennials Will Affect Your Disability Firm

Submitted by Deanna on Wed, 01/16/2019 - 13:43

The millennial generation is currently the biggest in the country. It’s estimated that millennials will make up 75% of the US’s workforce by the year 2025. At this point most Baby Boomers are already ineligible for Social Security disability benefits, so it’s time to turn to the largest population of employees and determine how they’ll affect your firm in the future.

Quirky Marketing Ideas to Inspire Your Firm

Submitted by ntd on Fri, 01/11/2019 - 10:29

Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.

As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.

Tips for Increasing Your Email Open Rate

Submitted by Deanna on Thu, 01/10/2019 - 13:55

Email is a critical component of any digital marketing campaign. Even if your firm doesn’t focus on digital marketing, you’ll still need to be email savvy to ensure potential claimants see your reminders for upcoming hearings, online retainer packets, and more. One metric all email marketers and businesspeople strive to improve is an open rate, or percentage of recipients who open an email. You should be able to track your open rate within most CRM systems, or you can install third-party apps to monitor open rates for Google or other servers.

2018 Google Algorithm Updates Recap

Submitted by rsg on Tue, 01/08/2019 - 14:50

Every day, Google’s Algorithm has some sort of update. Typically, it’s minor and unnoticeable. But sometimes, a major update occurs and can impact traffic to your firm’s site. In 2018, there were some major updates to Google’s algorithm. Below is a recap of some of 2018’s updates and how they may have impacted your firm’s site.