PPC is an integral part of any digital marketing campaign. By bidding on keywords related to your area of law on Google, Yahoo, and Bing, your firm will be able to drive traffic to your website and (hopefully) sign more clients. Unfortunately, law is one of the most expensive industries for paid ads. WordStream found that the average CPC for “lawyer” was $54. That’s a lot of money to spend to just get a user to your firm’s website. So how do you know if you’re spending too much on a single keyword?
Unless you’re a nationwide firm with a dedicated web development team, it’s likely you have to upload content to your website on your own. HTML is a standardized system used to tell computers how to display content. While it’s not necessary to completely know HTML inside and out, here are a few basic tags you’ll need to have under your belt if you want to have any chance of uploading content that’s user friendly and readable.
Search Engine Optimization, or SEO, has been one of the biggest digital marketing focuses for attorneys for nearly a decade. SEO is unfortunately challenging for many firms to do well, as it takes a long time for your site to rank well on Google or other search engines. This is especially true for small or mid-sized firms who don’t have the resources or budget to have a full-time marketing staff. If SEO is still a part of next year’s marketing strategy, here are some tips you can try to increase your website’s revenue in 2019 and beyond.
Maintaining a blog on your legal website is important for a couple of reasons. First, it’ll give you an easy way to add and maintain content that’s relevant for users seeking legal help. A blog is an obvious choice when you’re outlining how someone can qualify for SSDI vs. SSI or how comparative negligence plays into an auto accident claim, for example. Additionally, a blog is simply a great place to show your legal expertise or highlight some big cases you’ve won in the past.
As any successful attorney knows, a crucial element of consistently retaining clients is prompt and persistent follow-up. If you’ve ever used a lead generation service, then that rule applies even further. You don’t want to have a staff member move on after 1 or 2 contact attempts without an answer, because you’ll lose a potential client without knowing how strong his or her claim was.
Trying to rethink your firm’s marketing approach? Start with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis will help you establish where your firm excels and where it falls behind. Strengths and weaknesses are internal, such as your intake staff, while opportunities and threats are external, like the economy.
As a partner in a small firm or as a solo practitioner you have to wear many hats. In addition to your own cases, managing finances and acting as HR, you also have to market your firm.
Organizations are collecting every bit of data they can to help inform their decisions, particularly when it comes to marketing. As a small business it can be tough to dedicate time and money to gathering and analyzing data, but data is too important to the decision making process to ignore. Below are several pieces of data that you should be tracking when marketing your firm.
We are very excited about our recent release of a new version of eLuminate – our proprietary lead and case management software! While changes were made to the overall look and speed of the software to enhance user experience, many of the functionalities our users have grown accustomed to remain the same. With that said, the addition of a few new features can help save you even more time following up with leads and streamline your practice. Here are some tips for getting the most out of eLuminate:
Summer is in full swing! You might be enjoying the season, but your law firm still needs to maintain a steady caseload in the heat of summer. With the kids out of school and summer vacation plans abound, you’ll undoubtedly have fewer staff in your office each week. Here are some tools and tips to help your law firm stay up and running.
Unfortunately, there’s no such thing as a “set it and forget it” marketing campaign. When you invest in pay per click (PPC) or purchase billboards across the city, you’ll need to prepare for additional follow up and expenses to make your marketing efforts worthwhile. Here are five ways your firm can increase its revenue from the marketing services you’re already using.