It’s practically mid-December and the Season of Giving is finally upon us! And what’s arguably the best part of Holiday Season, you ask? Holiday movies, of course! And the best part about these childhood & family classics is that they can still teach you invaluable life lessons—lessons which also can be applied to your legal practice and offer ways of coping with the current state of the world as a business owner.
Teamwork is Key
It’s no secret that the key to any successful sports team is working together. Teams need a number of players operating in many different roles, and a law firm is no different. Working together is crucial for all organizations at all times, and that necessity increases when a portion (or the entirety) of your staff is working remotely.
Google Ads is one of the biggest sources of leads for attorneys and legal marketers today. With more than 90% of the search engine market share worldwide, lawyers from any area of law can find new clients though Google. What’s trickier is finding the right consumers online. Because more than 60,000 users search on Google every second every second, there’s a good chance your marketing budget will be wasted unless you target your ads to the consumers who are most in need of your legal services.
Attending a conference usually consists of presentations, training, workshops, and opportunities to network. With many conferences around the world recently going virtual, now is the perfect opportunity to attend an event you may never have been able to in the past. Even legal conferences like NOSSCR and NELA have moved to a virtual format. It is now more accessible than ever since all you need is an internet connection, and there is no longer the hassle of booking travel and lodging.
Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.
This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.
Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.
If you are looking for quick and easy ways to expand your keyword list, look no further. For all intents and purposes, treat this article as a guideline to expanding your already existing keyword lists and campaigns. Organization of said keywords will be covered in my next blog post, so stay tuned.
With the pandemic constantly changing, it’s likely your firm has had to make many adaptations to find a “new normal”. One of these may be having more virtual meetings with clients, rather than meeting in person. While on these video calls, it’s important you still represent yourself and your firm in a respectable manner, just as if the meeting was happening in person. Next time you have a video call with a client, try using these tips:
The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.
Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.
As an attorney, it is likely that you rely heavily on your website for attracting new clients. Because it is such an important part of your business, you should be doing everything you can to increase the conversion rate on your firm’s site. The conversion rate is the percentage of users that contact you (either by filling out the contact form or calling) as a direct result of visiting your site. The higher your conversion rate, the more clients you will have!
Marketing is an important part of your firm’s success. Without it, your firm may struggle to find new clients. With so many forms of marketing your employment law firm can try, it can be overwhelming deciding which marketing channel is the best for your firm. Lead generation is a great way to supplement your various marketing efforts. If your firm has not tried an employment law lead generation service, you may be missing out on an easy and cost-effective way to increase your firm’s employment law cases. Here are some benefits of taking employment and labor law leads: