Frequently updating your firm’s site with new content can help your firm rise in the SERPs. But, sometimes you may hit writer’s block and just can’t think of a new topic to write about. When this happens to you, look no further. Below are some content ideas that can help keep your creative juices flowing and your firm’s site up to date.
The millennial generation is currently the biggest in the country. It’s estimated that millennials will make up 75% of the US’s workforce by the year 2025. At this point most Baby Boomers are already ineligible for Social Security disability benefits, so it’s time to turn to the largest population of employees and determine how they’ll affect your firm in the future.
Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.
As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.
Every day, Google’s Algorithm has some sort of update. Typically, it’s minor and unnoticeable. But sometimes, a major update occurs and can impact traffic to your firm’s site. In 2018, there were some major updates to Google’s algorithm. Below is a recap of some of 2018’s updates and how they may have impacted your firm’s site.
COLA, or cost of living adjustments, are made every year for Social Security disability recipients. 2019’s cost of living adjustments were unveiled in October 2018. With a 2.8% increase, this year the SSA made its biggest changes to COLA since 2012. Here are some of the numbers that may affect your firm and its caseload:
Search Engine Optimization, or SEO, is one of the most popular marketing options for both solo practitioners and nationwide law firms. If you’ve already invested time and effort into SEO, you’re likely familiar with link building. Google and other search engines see links from other sites to your firm as votes of confidence, meaning that the more backlinks pointing to your firm, the better your firm could perform on search results. If you don’t already have a link building strategy, your SEO efforts could be going to waste.
As the New Year begins, it’s time for the new resolutions to start as well. Often, resolutions fail or are forgotten about after the first month. But choosing small, realistic goals for 2019 can make way for successful resolutions. This year, take a look at your firm’s marketing strategy. By making some small but powerful resolutions, you can create an even more successful marketing plan. Below are some easy marketing resolutions you can implement to help increase your cases for 2019.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused. Though many use the two interchangeably, there are some major differences that set them apart. To figure out which is right for your firm, you’ll first need to understand what makes them different.
Marketing trends are constantly changing. Trying to stay on top of the latest search engine marketing techniques to gain clients can require frequent research. But sometimes there is misleading or outdated advice online that can steer your firm’s marketing in the wrong direction. So how will you know what is the real advice is and what advice is actually hurting your marketing efforts? We’ve compiled a list of the worst legal marketing advice we’ve heard to help you sort the good from the bad.