Whether you are an epic traveler, or one who uses your Saturdays and Sundays to go explore locally, traveling is an experience that can refresh your mind and create long-lasting memories. You can also make those once in a lifetime traveling experiences relevant to your success as a lawyer!
You often hear about what you should be doing in terms of marketing for your firm. But what about what you shouldn’t do. Below are some things to avoid while marketing your firm:
Kia Ora!* In February, I traveled to New Zealand for about three weeks. My husband and I visited the North and South islands, starting in Auckland and ending in Christchurch.** It was the most amazing vacation I had ever taken, as the country’s nature is completely varied, beautiful, and like nothing else I had seen before. The whole trip is way too long for one blog. However, I thought I’d share three different types of experiences that I thoroughly enjoyed and what I learned from them that’s applicable to your law firm.
Coming up with new content ideas for FDCPA claimants while trying to focus on your current cases can be a tedious task. You may not have the opportunity to come up with new topics to write for your firm’s site as you’d like. If this is happening to you, then never fear! Here are some content ideas to keep your firm’s site updated and help increase your caseload:
Having a marketing strategy is important. But sometimes it can take weeks or even months to see results from your marketing efforts. While working on your long-term marketing strategies, try some of these short-term tactics for faster results. This can help keep new cases flowing in until your long-term strategies are put in place and you are seeing results. Here are some examples of short-term tactics for your firm:
Lead generation can be an easy and cost-effective way to help your firm generate more leads. By working with your lead provider, you can make sure you are getting real gold rather than fool’s gold from your lead provider. Here’s how you can turn your leads into the pot of gold at the end of the rainbow!
eGeneration sells a general personal injury lead. The case types we generate vary widely, although the majority of the leads are auto accidents and premises liability. Many personal injury attorneys are attracted to motor vehicle accident claims because the value tends to be more clear-cut. While the cost of a damaged vehicle or hospitalization is rather straightforward, many premises liability cases contain equally concrete damages to the claimant and their livelihood. Here are a few facts and figures that might change your approach to these types of cases.
Lead generation is one of the most popular marketing options for attorneys due to how quickly you can increase your caseload. Unfortunately, with lead generation comes lead follow up. One of the best ways to determine if a lead is pursuable as a client is discussing the case over the phone. The only issue is sometimes it can be challenging to get a lead on the phone. Here are some good times to call your leads:
Digital marketing is all the rage in 2019 and beyond in part because it’s so easy to track your profitability on Google or Bing Ads. You’ll have a wealth of data showing exactly which ads converted leads, and which leads became clients for your firm. But what about traditional marketing options like billboards and commercials? It’s not exactly possible to download a .csv of your data every month. While it is challenging, there are some ways to gather data for any marketing channel.
Solo practitioners have it harder than any other attorneys. Not only is it up to you to win all of your clients’ cases and juggle your entire firm’s caseload, but you’re also responsible for all of your marketing. You typically won’t have tens of thousands of dollars to spend every month once you start your business. If you need clients but you’re on a tight budget, here are some tips to help you succeed.