Through research on Google’s ranking factors and update recoveries, you may have come across mentions of Google’s “E-A-T”. E-A-T stands for expertise, authority and trustworthiness. These are the guidelines Google uses to assess the quality of an article or content. Announced in 2018, Google now uses E-A-T to ensure that sites that seem to have better quality content rank higher on search engines. So, how do your make sure your firm’s site follows E-A-T?
Meeting clients in person is a great way to connect and better understand their needs, which will help you to provide the best representation possible. While exchanging phone calls and emails is efficient, actually getting to know someone face to face can help deepen your professional relationship. It will also help your client feel more comfortable and confident in your representation. Therefore, if your client ever needs an attorney again in the future, or has a friend or family member looking for help, you will likely be the first choice.
In today’s world, a website is incredibly important for any business. Much of your potential clientele will likely discover your practice through your website, and it is therefore essential that this first impression is a positive one.
Are you going to New Orleans to attend the upcoming National Organization of Social Security Claimant Representatives (NOSSCR) conference?
eGenerationMarketing will be there and we are so excited to see you! If you need any information about the conference as well as any fun activities to do in The Big Easy, look no further because we have a comprehensive guide for you. Just keep in mind that we are not affiliated with NOSSCR—we’re just giving you suggestions to ensure you have a great trip!
Hyatt Regency New Orleans
Summer often means days off and traveling for vacations. Whether you’re headed to the beach, going on a camping trip or just planning on hanging at home by the pool, your marketing efforts don’t need to be put on hold. There are some simple and easy ways to enjoy time off this summer without hindering your firm’s online marketing. Here’s how:
Boston is becoming a more bike friendly city. Although traffic is always terrible and summer is hot, construction workers continue to add bike lanes to major roads. For those who love to cycle, this is great news! As I watch the cyclists rush by, I can’t help but notice that there are quite a few similarities between cyclists and lawyers. As a disclaimer, I’m not a cyclist myself, but here’s what my cycling friends have been telling me.
It’s going to be in the high 90s this weekend in Boston, so I’ll be going to the beach. I’m sure it’s even hotter in your areas and you’ll probably be hitting the beach as well. After all, that’s one of the most beloved summer activities! When I sit on my blanket and dig my toes into the hot sand, I love watching the waves splash before my eyes. Meanwhile, their crashing sounds follow me around for the rest of the day.
You see “The Paper Chase” or “A Few Good Men”, and think, “That’s me… I could do that”. You attend undergrad and eventually confront the maze that is the LSAT. Many days and nights pass with frustrated attempts at logic games and analytical reasoning questions. You run out of time. You get faster. You run out of time again. It’s a test with complex material and it is designed for you to not finish. But then the day arrives, and five or six hours of testing passes by like a dream (perhaps more like a nightmare).
In June, Google announced a new “change” it is implementing on search results. This change, known as the Site Diversity Change, is meant to adjust how many webpages from the same domain appear on their SERPS (search engine results page). This should help smaller sites rank on the first page of SERPs that are frequently dominated by the same larger domains.