The beauty of purchasing leads is that you can obtain a client for a low cost. While there are many marketing channels attorneys can use, you can never go wrong with third party lead generation. For example, at eGenerationMarketing, our Social Security disability clients retain claimants at a $300-$400 cost per case. While you don’t have to monitor your SEO or PPC campaigns and can rely on a steady flow of leads, finding a high quality lead company is half of the battle for cheaply retaining claimants.
If you want to grow your law firm, there is no better place to start than search engine marketing (SEM). Search engines like Google, Yahoo, and Bing offer ad platforms to get your law firm at the top of search engine results pages (SERP). Many attorneys and legal marketers find creating a new ad campaign daunting. You might have a limited budget, or are worried about making mistakes because of inexperience.
According to Nielson, 79% of people scan web pages. With the majority of people only glancing at articles, it only makes sense to have to write content that is skimming-friendly. Having content that is difficult to digest can decrease traffic to your firm’s website, causing you to lose potential cases. To make sure your pages are easy for skimmers to read, be sure to:
Dennis Quaid is a well-known actor, staring in popular movies such as The Parent Trap, The Right Stuff, and The Rookie. Unfortunately Quaid also made headlines when his newborn twins were given an overdose of a blood-thinner medication shortly after birth. While medical malpractice claims are often challenging to win, the outcome was positive for the Quaid family.
PPC is an integral part of any digital marketing campaign. By bidding on keywords related to your area of law on Google, Yahoo, and Bing, your firm will be able to drive traffic to your website and (hopefully) sign more clients. Unfortunately, law is one of the most expensive industries for paid ads. WordStream found that the average CPC for “lawyer” was $54. That’s a lot of money to spend to just get a user to your firm’s website. So how do you know if you’re spending too much on a single keyword?
Unless you’re a nationwide firm with a dedicated web development team, it’s likely you have to upload content to your website on your own. HTML is a standardized system used to tell computers how to display content. While it’s not necessary to completely know HTML inside and out, here are a few basic tags you’ll need to have under your belt if you want to have any chance of uploading content that’s user friendly and readable.
Search Engine Optimization, or SEO, has been one of the biggest digital marketing focuses for attorneys for nearly a decade. SEO is unfortunately challenging for many firms to do well, as it takes a long time for your site to rank well on Google or other search engines. This is especially true for small or mid-sized firms who don’t have the resources or budget to have a full-time marketing staff. If SEO is still a part of next year’s marketing strategy, here are some tips you can try to increase your website’s revenue in 2019 and beyond.
Maintaining a blog on your legal website is important for a couple of reasons. First, it’ll give you an easy way to add and maintain content that’s relevant for users seeking legal help. A blog is an obvious choice when you’re outlining how someone can qualify for SSDI vs. SSI or how comparative negligence plays into an auto accident claim, for example. Additionally, a blog is simply a great place to show your legal expertise or highlight some big cases you’ve won in the past.
As any successful attorney knows, a crucial element of consistently retaining clients is prompt and persistent follow-up. If you’ve ever used a lead generation service, then that rule applies even further. You don’t want to have a staff member move on after 1 or 2 contact attempts without an answer, because you’ll lose a potential client without knowing how strong his or her claim was.
Trying to rethink your firm’s marketing approach? Start with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis will help you establish where your firm excels and where it falls behind. Strengths and weaknesses are internal, such as your intake staff, while opportunities and threats are external, like the economy.