Blog posts

Does Your Lead Provider Belong On the Naughty or Nice List?

Submitted by rsg on Mon, 12/02/2019 - 16:33

As holiday season is approaching, Santa Claus is likely finalizing his naughty and nice list, making sure to check it twice. You should consider doing the same for your lead provider. But what factors go into evaluating if your lead provider has been good or bad this year? Here are some tips on how you can figure out which list your lead provider belongs on:

Five Lessons Holiday Shopping Can Teach You About PPC

Submitted by ccg on Fri, 11/15/2019 - 11:46

The wind is picking up, the sun is setting early, classic carols are creeping into grocery stores and we’ve all got one thing on our minds: Pay-per-Click advertising. Kidding. While that may not be strictly true, there are some strategies of holiday gift shopping that apply to PPC. You likely care about one of these things much, much more than the other, but PPC can be an incredibly effective tool to generate cases for your firm.

Is All Stuffing Good?

Submitted by rsg on Tue, 11/12/2019 - 15:07

With Thanksgiving around the corner, you may already have the delicious dinner on your mind. Between the turkey, mashed potatoes, cranberry sauce, green bean casserole and stuffing, there’s a lot to love. These beloved dishes can come in all different shapes and sizes. Stuffing can be prepared from scratch, from a box, made of cornbread, cooked in the turkey or made from the side. But, is all stuffing good?

Should You Google Your Firm?

Submitted by rsg on Mon, 11/11/2019 - 13:59

In today’s world, many people find the goods or services they are looking for online. This means that the first impression a potential claimant gets of your firm may not be your firm’s site, but rather the search results. The paid ads, Google Business Listing, and/or any reviews may be seen before a claimant even reaches your firm’s site. Because of this, you may want to Google your firm periodically to understand what a potential claimant may see. From there, you can then tailor your online marketing accordingly.

Should Your Firm Be Utilizing Instagram Stories?

Submitted by rsg on Wed, 11/06/2019 - 12:14

Whether your firm has just recently created an Instagram account or you’ve been on it for ages, you may find that you’ve never used your firm’s Instagram Stories. Most brands and “influencers” post constantly on their stories. Though this may not be feasible for your firm, posting on your story may be something to consider.

Boost Your Firm’s Newsletter Engagement, Part 2: Design and Content

Submitted by Nadya on Tue, 11/05/2019 - 14:32

Last week, we gave you quick tips for increasing your newsletter engagement. Today, we wanted to focus on the content of your newsletter – what are you writing to clients and how does it look? These tips may require extra time on your end to write the best legal newsletter. However, your clients are hoping for high quality content from you, so it makes sense for you to invest time in creating that.

Attorneys that Make Ideal Halloween Costumes

Submitted by cmq on Thu, 10/31/2019 - 12:15

Halloween is here and if you’re scrambling for a last-minute costume and you still want to play the role of an attorney, then here are a few famous fictional attorneys for you to consider. They’ll not only leave a great impression at any party, but also teach you something invaluable about the legal practice. Each of the following attorneys either encapsulate a truly desirable trait that all clients seek in their counsel or demonstrate what not to do if you want to be a successful and well-respected attorney.

Boost Your Firm’s Newsletter Engagement, Part 1: Quick Fixes

Submitted by Nadya on Tue, 10/29/2019 - 16:41

As witches fly on brooms through the night skies and ghosts hover over the ground, we’ve got one thing on our minds – your legal newsletters. Although this is the perfect time to be scary, you don’t want to scare your visitors away from your newsletters. Instead, here are three quick tips to BOOst your engagement. Let Halloween leave you with a treat not a trick this time!