Blog posts

Converting Leads to Clients on the First Call

Submitted by rsg on Tue, 03/10/2020 - 16:48

The first call with a potential client may be the most important call. This is the first time you’ll be speaking with a lead, and you may not want it to be the last if they have a desirable case. To make the most of the first call, your intake staff will need to convince a lead to stop contacting other law firms because yours is the firm that can get a desirable outcome for their case. Here are some best practices that can help convert your leads to clients on the first call.

Getting More Employment Law Clients

Submitted by rsg on Mon, 03/02/2020 - 09:56

As your firm grows, the need and demand for more leads and cases will increase with it. Having a pipeline of leads and cases is necessary for your firm to continue to grow and expand. With competition in the employment and labor law field rising, you may find that it’s time to increase your focus on your firm’s marketing. If your firm is in need of more employment and labor law leads, try these different marketing channels.

Always Be Testing – Basics of Conversion Optimization

Submitted by kdm on Fri, 02/28/2020 - 12:29

As an attorney you realize the important role that your website plays in getting you new clients. For this reason, you have likely invested quite a bit of time and capital into creating an informative, easy-to-navigate, and modern site. What if I told you that it could be even better and you could get more clients from it than you currently are? By testing different changes you can increase your website's conversions and ROI. Here is how you can get started with optimizing your conversion rate:

Little Prince, Big Ideas

Submitted by Nadya on Fri, 02/21/2020 - 14:44

Welcome to the third edition of Fable Friday! Today, we’ll take a look at the 1943 French classic The Little Prince, by Antoine de Saint-Exupéry. In this novella, a narrator describes the differences between adults and grown ups. The narrator then grows up to be a pilot, and his plane crashes in the Sahara. As he tries to fix his plane, he meets the little prince, who comes from planet B612. He tells the narrator about his travels to different planets, including Earth.

5 Tips to Get the Most Out of Email Marketing

Submitted by cm on Fri, 02/21/2020 - 12:07

Part of growing your firm includes dedicating valuable time to market your law firm. Luckily, the power of the internet is at our fingertips. Email marketing is a low cost and efficient way to reach a large number of potential clients.

Personalize Your Emails

People enjoy feeling valued. By personalizing your emails, you will create a unique experience to the clients you are trying to reach out to. Even something minuscule, such as including your client/subscriber’s name, could make your email more inviting.

Phantom Tollbooth, Real Law Firm

Submitted by Nadya on Fri, 02/14/2020 - 14:35

Welcome to the second edition of Fable Friday! Today we’ll take a closer look at the 1961 classic Phantom Tollbooth, by Norton Juster, with illustrations by Jules Feiffer. Although many of you probably read this when you were kids, I was delighted to read it this year thanks to a wonderful recommendation from a friend. In the novel, a young boy Milo receives a magic tollbooth. He drives through it and appears in the Kingdom of Wisdom.

Your Comprehensive Guide to NADR in Puerto Rico

Submitted by Joe on Thu, 02/13/2020 - 15:17

Are you going to Puerto Rico to attend the upcoming National Association of Disability Representatives (NADR) conference? If you need any information about the conference as well as any fun activities to do in Puerto Rico, look no further because we have a comprehensive guide for you.

Unfortunately eGenerationMarketing won’t be able to make it, but the comprehensive guide series must live on. Just keep in mind that we are not affiliated with NADR—we’re just giving you suggestions to ensure you have a great trip!

Conference Venue:

Aesop’s Fables and Legal Leads

Submitted by Nadya on Fri, 02/07/2020 - 14:16

Happy Fable Friday! On this first Friday of February, we’ll take you on a trip down memory lane so you can look back at some fables that you grew up with. Although Aesop lived in ancient Greece around 620 - 564 BCE, his fables are timeless, as the lessons are applicable today. They can even teach you a thing or two about your legal leads! Let’s take a look at three fables today.