Blog posts

How Managing a Firm During a Pandemic is like Coaching a Sports Team

Submitted by shp on Fri, 12/04/2020 - 09:38

Teamwork is Key

It’s no secret that the key to any successful sports team is working together. Teams need a number of players operating in many different roles, and a law firm is no different. Working together is crucial for all organizations at all times, and that necessity increases when a portion (or the entirety) of your staff is working remotely.

Demographic Targeting in Google Ads

Submitted by Deanna on Tue, 11/24/2020 - 12:14

Google Ads is one of the biggest sources of leads for attorneys and legal marketers today. With more than 90% of the search engine market share worldwide, lawyers from any area of law can find new clients though Google. What’s trickier is finding the right consumers online. Because more than 60,000 users search on Google every second every second, there’s a good chance your marketing budget will be wasted unless you target your ads to the consumers who are most in need of your legal services.

Tips to Attend a Virtual Conference

Submitted by Joe on Mon, 11/23/2020 - 11:08

Attending a conference usually consists of presentations, training, workshops, and opportunities to network. With many conferences around the world recently going virtual, now is the perfect opportunity to attend an event you may never have been able to in the past. Even legal conferences like NOSSCR and NELA have moved to a virtual format. It is now more accessible than ever since all you need is an internet connection, and there is no longer the hassle of booking travel and lodging.

How to Manage Your Legal Intern from Afar

Submitted by emm on Fri, 11/13/2020 - 10:50

Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.

This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.

Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.

Video Call Etiquette For Law Firms

Submitted by Rachel on Tue, 11/03/2020 - 12:53

With the pandemic constantly changing, it’s likely your firm has had to make many adaptations to find a “new normal”. One of these may be having more virtual meetings with clients, rather than meeting in person. While on these video calls, it’s important you still represent yourself and your firm in a respectable manner, just as if the meeting was happening in person. Next time you have a video call with a client, try using these tips:

Three Employment Law Marketing Ideas for Your Law Firm

Submitted by cm on Thu, 10/29/2020 - 10:24

The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.

Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.

Using the Optimization Hierarchy to Increase Conversions

Submitted by kdm on Fri, 10/23/2020 - 13:54

As an attorney, it is likely that you rely heavily on your website for attracting new clients. Because it is such an important part of your business, you should be doing everything you can to increase the conversion rate on your firm’s site. The conversion rate is the percentage of users that contact you (either by filling out the contact form or calling) as a direct result of visiting your site. The higher your conversion rate, the more clients you will have!

5 Benefits of Taking Employment Law Case Leads

Submitted by Rachel on Wed, 09/30/2020 - 11:56

Marketing is an important part of your firm’s success. Without it, your firm may struggle to find new clients. With so many forms of marketing your employment law firm can try, it can be overwhelming deciding which marketing channel is the best for your firm. Lead generation is a great way to supplement your various marketing efforts. If your firm has not tried an employment law lead generation service, you may be missing out on an easy and cost-effective way to increase your firm’s employment law cases. Here are some benefits of taking employment and labor law leads:

Clickbait Titles For Your Firm to Try

Submitted by Rachel on Tue, 09/29/2020 - 18:02

Clickbait often gets a bad rap. It can often be attributed to spam. But when done right, using a clickbait titles may actually help your firm increase traffic to your firm’s site. A study* once found that the headlines analyzed in the study that received the most clicks were the most polarizing headlines. Based on this study, if you create more attention-grabbing headlines, your firm may see more clicks to you site, increasing traffic and possibly leads. To properly use clickbait titles, you’ll first need to understand what clickbait actually is.