Blog posts

3 Takeaways From Super Bowl Advertisements

Submitted by mtr on Fri, 01/31/2020 - 11:16

The Super Bowl is often the most-watched television event of the year. It represents 19 of the 20 most-watched television broadcasts in U.S. history. With about 100 million people watching the game each year, it also makes for one the biggest advertising events. A 30-second commercial during the Super Bowl on average costs around $5 million, which is about 43 times the cost of an average national television ad. Due to such high costs and nationwide exposure, advertisers have little room for error in what will be their most viewed advertisement of the year.

Questions To Ask An Employment Law Lead Provider

Submitted by Deanna on Fri, 01/24/2020 - 13:57

Nearly 130 million US citizens work full time. Thousands of employment law attorneys protect employees’ rights across the nation, but not every attorney can afford a robust in-house marketing department to generate the demand they need to keep doors open. Lead generation companies offer employment law firms an opportunity to find claimants who indicate interest in hiring legal help without toiling over their own internal marketing campaigns.

What is BERT?

Submitted by rsg on Tue, 12/31/2019 - 14:03

Have you heard of BERT? And no, we’re not talking about the Sesame Street character. Chances are that even if you haven’t heard of BERT, you’ve likely seen some of the repercussions on your firm’s site. In case you haven’t guessed, BERT is one of Google’s most recent major changes. But what exactly is BERT? And how will it impact your firm’s site?

Don’t Be The Grinch Of Your Office

Submitted by Nadya on Fri, 12/20/2019 - 14:23

The holidays are finally here! We are just days away from Christmas, Hanukkah, and the New Year. Everyone is buzzing with holiday cheer, gifts are exchanged, cards are mailed out, and everyone’s attending holiday events here and there. The holidays make most of us cheerful and put us almost in a different dimension - a suspension of disbelief, a break from the regular routine.

It’s fun to enjoy the season, but there’s always that one person who’s the Grinch.

Blogging Mistakes To Avoid

Submitted by rsg on Fri, 12/20/2019 - 12:42

Blogging is a great way to keep your site updated with fresh content. You can target content subjects based on keywords you’d like your firm to rank for on search results. The blogs you post can be used to help build your firm’s backlink profile. They can be tailored to the claimants you’d like to attract and subsequently help generate desirable leads. To make sure your firm is reaping the benefits of having a blog, avoid these common mistakes!