It’s every attorney’s worst nightmare: you toil away on your organic search efforts for months, even years, and finally seem to outrank competing firms in your area. Then, just when you’re finally signing a decent number of cases from digital search, the rug is pulled out from under you and a Google algorithm update negatively impacts your organic search. If you’re convinced your traffic loss is due to Google and not seasonal fluctuations, here are some steps you can take to survive:
When someone searches for “attorneys in Florida,” do you ever wonder why some firms show up on the first page of Google, but you don’t? What do you need to do so that your law firm appears on there too?
Potential claimants are looking for information about legal services in their area, but how are they going to find your site if you aren’t using all the tools Google provides you to help you rank in SERPs (Search Engine Results Pages)?
When it comes to digital marketing, the legal industry is particularly challenging to break into. Most areas of law are oversaturated, and bids on keywords like “attorney” or “lawyer” frequently cost north of $50. This leaves many law firms left focusing on search engine optimization, or SEO, but unfortunately even this isn’t a simple task. There are hundreds of components on your website that affect whether you show up on Google’s search results. A major ranking factor on your website is “the fold,” and whether your content is above the fold.
Search engine optimization, or SEO, is one of the most popular trends in the legal marketing industry. When you focus on SEO you increase the amount of unpaid visitors to your website, which will reduce your marketing expenses in the long run. There are millions of articles on tips for how to improve your website’s SEO. Some tips are better than others. Here are some unsavory tactics, otherwise known as “black hat” SEO, that you should avoid at all cost.
Any firm that’s invested effort in search engine optimization (SEO) knows the importance of getting related websites to link to your site. A link from an outside source to your firm’s site is like a vote of confidence, and most sites that rank well on Google have hundreds of inbound links from reputable sources. Does this mean you should hope anyone would link to you? Not quite. Some links may do more than harm than good and could even lead to your firm’s removal from search results!
You may have noticed at the bottom of your Google searches a section titled “People Also Search for” with a list of keyword searches similar to yours. Or maybe you’ve stumbled upon the “People also ask” block that includes lists of questions and answers similar to your query.
These underrated tools can help you better understand your clients’ needs and target the ideal potential claimant through digital search. By spending some time going through Google's search results pages, you can learn a lot about your potential claimants and what they are searching.
By now, you’ve most likely set up your firm’s Google Business Listing to help new clients find your firm. While you can often generate a lot of traffic to your site with your Business Listing, there are some mistakes that can be detrimental.
Here are our top four mistakes to avoid on your firm’s Google Business Listing:
2018 is coming to a close, which means it’s time to evaluate your current marketing efforts! One of the biggest challenges for firms is growing their caseloads. It’s not unreasonable to find attorney or lawyer related keywords with recommended bids of $50+, and some mesothelioma keywords cost more than $500. So how can your firm increase its client base without any budget for expensive ads? Here are a few ways you can help your firm grow next year without breaking the bank.
Your firm has conquered Facebook, maybe even Twitter and LinkedIn. Should your firm now look to Instagram as the next social media platform to join?
What is Instagram?
Instagram is an image-based app where pictures or short videos can be posted with captions. Instagram is meant for mobile use, meaning the majority of the time users are on phones or tablets rather than a computer or laptop.
While in Google Chrome, you may have noticed various sites showing a green “Secure” next to their URL in Google Chrome. Yet, your firm’s site has a “Not Secure” next to the URL. A little “i” with a circle around it also appears. Here, the text says “Your connection to this site is not secure.” Why is this?