Blog posts

Showing Credibility on Your Firm’s Site

Submitted by Rachel on Wed, 12/30/2020 - 17:38

Demonstrating that your firm is trustworthy and credible can help boost your leads. But showing that you are a credible firm is more than posting any awards and recognitions on your site. Although accreditation can certainly help, there are other ways you will need to prove to potential claimants that your firm is one they can trust to win their claim. Here’s how:

2021 Employment Laws

Submitted by ntd on Wed, 12/23/2020 - 17:58

At the start of the New Year, many states will see new changes to their laws that protect employees. While some of these laws are in response to the pandemic, law makers were still able to focus on passing legislation that addresses a variety of unrelated issues as well. Of the states enacting new protections, three of note are Colorado, Maryland and Minnesota.

Colorado

How To Approach Expanding Your Firm

Submitted by mts on Fri, 12/18/2020 - 10:47

Making the decision to expand your firm is exciting, but knowing what to add is not an easy decision. Here are a few ways to approach that choice:

Create Lifetime Clients

One way to expand is to see what aligns most closely with your current offerings. This can be done by thinking about your current client base. When a client comes to you, is there an additional area of law that they might need help with?

What 3 Holiday Classics Can Teach You About Managing Your Practice During the Pandemic

Submitted by cmq on Thu, 12/10/2020 - 15:09

It’s practically mid-December and the Season of Giving is finally upon us! And what’s arguably the best part of Holiday Season, you ask? Holiday movies, of course! And the best part about these childhood & family classics is that they can still teach you invaluable life lessons—lessons which also can be applied to your legal practice and offer ways of coping with the current state of the world as a business owner.

How Managing a Firm During a Pandemic is like Coaching a Sports Team

Submitted by shp on Fri, 12/04/2020 - 09:38

Teamwork is Key

It’s no secret that the key to any successful sports team is working together. Teams need a number of players operating in many different roles, and a law firm is no different. Working together is crucial for all organizations at all times, and that necessity increases when a portion (or the entirety) of your staff is working remotely.

Demographic Targeting in Google Ads

Submitted by Deanna on Tue, 11/24/2020 - 12:14

Google Ads is one of the biggest sources of leads for attorneys and legal marketers today. With more than 90% of the search engine market share worldwide, lawyers from any area of law can find new clients though Google. What’s trickier is finding the right consumers online. Because more than 60,000 users search on Google every second every second, there’s a good chance your marketing budget will be wasted unless you target your ads to the consumers who are most in need of your legal services.

Tips to Attend a Virtual Conference

Submitted by Joe on Mon, 11/23/2020 - 11:08

Attending a conference usually consists of presentations, training, workshops, and opportunities to network. With many conferences around the world recently going virtual, now is the perfect opportunity to attend an event you may never have been able to in the past. Even legal conferences like NOSSCR and NELA have moved to a virtual format. It is now more accessible than ever since all you need is an internet connection, and there is no longer the hassle of booking travel and lodging.

How to Manage Your Legal Intern from Afar

Submitted by emm on Fri, 11/13/2020 - 10:50

Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.

This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.

Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.

Video Call Etiquette For Law Firms

Submitted by Rachel on Tue, 11/03/2020 - 12:53

With the pandemic constantly changing, it’s likely your firm has had to make many adaptations to find a “new normal”. One of these may be having more virtual meetings with clients, rather than meeting in person. While on these video calls, it’s important you still represent yourself and your firm in a respectable manner, just as if the meeting was happening in person. Next time you have a video call with a client, try using these tips: