Ever wonder where visitors click or scroll on your firm’s site? Have you added buttons and links to specific pages but you aren’t sure if anyone is even clicking them? If so, then heat mapping may be an easy way to find the answers to these questions.
The Super Bowl is considered to be the best advertising event of the year. In each of the past nine years, over 100 million viewers have tuned in for the game. Last year, a 30-second slot during a commercial break cost $5 million and appears to be even more expensive in 2019. If you are like most law firms and do not have $5 million to put towards a Super Bowl commercial, here are some key takeaways from the different marketing approaches you’ll see during the game.
America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.
Evergreen content is an important part of your firm’s content strategy. It helps consistently drive organic traffic to your firm’s site. Typically, once a piece of evergreen content is written, the topic should remain relevant for years to come. Evergreen content can also be in integral part of your firm’s link building efforts.
When new clients sign up to work with your firm, it is important to let them know right away that they are valued. Thanking new clients for choosing your firm and sending them some useful resources is a great place to start. However, an email or letter is not always sufficient and instead, you may want to consider sending out a thoughtfully crafted welcome packet.
It’s hard to believe that 2019 is already here! With the start of the New Year comes excitement for more clients, firm growth, and a fresh marketing budget. If you’re not sure what new tactics you should invest in, here are some of the biggest trends marketers are focusing on in 2019.
Although technical SEO is often overlooked, it’s an important step in the SEO process that should be done on your law firm’s website. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results you were hoping for. If done correctly, technical SEO can result in more visitors, more leads and more cases for your law firm. So, it is essential to make sure you understand what technical SEO is and how to implement it on your law firms website.
Frequently updating your firm’s site with new content can help your firm rise in the SERPs. But, sometimes you may hit writer’s block and just can’t think of a new topic to write about. When this happens to you, look no further. Below are some content ideas that can help keep your creative juices flowing and your firm’s site up to date.
The millennial generation is currently the biggest in the country. It’s estimated that millennials will make up 75% of the US’s workforce by the year 2025. At this point most Baby Boomers are already ineligible for Social Security disability benefits, so it’s time to turn to the largest population of employees and determine how they’ll affect your firm in the future.
Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.
As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.