Many of us have been there. We’re all human, right? You’re talking to a client on the phone, and he/she is being rude and not listening to you. You try to be patient and you do your best to stay calm. You explain any misunderstandings and try to reassure the client. However, the client isn’t listening and continues to yell at you. Your limit has been hit and you snap at the client. Alternatively, maybe you’re on the phone with a company that you work with.
Whether your firm takes cases nationwide or just in one city, optimizing your firm’s site for local search is vital for obtaining new cases. But this can be a challenge for those taking cases in multiple areas. If you’re looking to optimize for local search in multiple locations, check out these tips:
Location-Specific Landing Pages
No matter what business you’re in, conferences are a reality of the professional world. They are a great way to learn new skills, gain industry knowledge, and network amongst your colleagues. However, with all of the different speakers, events, and conversations going on, it can be extremely easy to get overwhelmed. If you’re attending the NOSSCR conference this fall in New Orleans, here are some tips on how you can make the most out of your experience.
Offering good benefits is extremely important for your law firm. It can easily help you increase your employee retention, especially for very good workers. Additionally, if your employees are happy with their work environment, it’ll help improve their morale. By spending some thought and money choosing the benefits you want your firm to offer, you’re sure to come out with a win. You’ll be able to retain stronger candidates for longer, meaning that you won’t have to train someone new as frequently.
Perhaps you’ve started thinking about what would make you truly happy. Maybe you recently graduated law school and are trying to figure out the next steps. Or, you have a successful solo practice and are being approached by larger law firms. Alternatively, you’ve been working in corporate law for a while and are wondering if it’s time for a change. As you assess your current career, we’re here to help you figure out if bigger is better.
Through research on Google’s ranking factors and update recoveries, you may have come across mentions of Google’s “E-A-T”. E-A-T stands for expertise, authority and trustworthiness. These are the guidelines Google uses to assess the quality of an article or content. Announced in 2018, Google now uses E-A-T to ensure that sites that seem to have better quality content rank higher on search engines. So, how do your make sure your firm’s site follows E-A-T?
Meeting clients in person is a great way to connect and better understand their needs, which will help you to provide the best representation possible. While exchanging phone calls and emails is efficient, actually getting to know someone face to face can help deepen your professional relationship. It will also help your client feel more comfortable and confident in your representation. Therefore, if your client ever needs an attorney again in the future, or has a friend or family member looking for help, you will likely be the first choice.
In today’s world, a website is incredibly important for any business. Much of your potential clientele will likely discover your practice through your website, and it is therefore essential that this first impression is a positive one.
Are you going to New Orleans to attend the upcoming National Organization of Social Security Claimant Representatives (NOSSCR) conference?
eGenerationMarketing will be there and we are so excited to see you! If you need any information about the conference as well as any fun activities to do in The Big Easy, look no further because we have a comprehensive guide for you. Just keep in mind that we are not affiliated with NOSSCR—we’re just giving you suggestions to ensure you have a great trip!
Hyatt Regency New Orleans
Summer often means days off and traveling for vacations. Whether you’re headed to the beach, going on a camping trip or just planning on hanging at home by the pool, your marketing efforts don’t need to be put on hold. There are some simple and easy ways to enjoy time off this summer without hindering your firm’s online marketing. Here’s how: