Blog posts

Celebrating National White Cane Awareness Day

Submitted by rsg on Tue, 10/15/2019 - 11:06

Did you know that on October 15 is observed as White Cane Awareness Day? This day helps celebrate and acknowledge the accomplishments of those who are blind or visually impaired. The holiday is named after the white cane that is used by many who are visually impaired to navigate more confidently and avoid obstacles. Just as the white cane helps those who are blind navigate independently as they walk, there are some simple implications you can make to your firm’s site to help those who are visually impaired navigate your site. Here’s how:

Ransomware And Its Effects On Businesses

Submitted by gac on Thu, 10/10/2019 - 16:18

Just one click…

That’s all it takes for you to lose years’ worth of data and be forced to pay upwards of hundreds of thousands of dollars for it back. What does it do? What is it? Will it happen to you? These are all common questions when people learn about cyber security either on their own or the hard way.

This “one click” I referred to is just one way someone can fall victim to ransomware. As the word implies, it holds your computer files hostage, and extorts an organization or individual to pay the ransom amount.

Trading Blows with Your Clientele

Submitted by sga on Wed, 10/02/2019 - 15:39

Simulated combat and sanctioned violence! Do I have your attention yet? Great!

Combat sports such as wrestling, boxing, or mixed martial arts require a lot of give and take. In some ways, it’s like a dance between two people who are carefully considering their timing, distance management, and agility in every move made. If football is a game of inches, then MMA is a game of millimeters.

Create an Editorial Calendar For Your Firm

Submitted by Nadya on Mon, 09/30/2019 - 17:17

As you create and expand your content, consider creating an editorial calendar. An editorial calendar is a planning document that will outline what content and when you will deliver it. It can help your firm oversee your marketing strategy by providing a centralized spot to see when/what content is being created and if it’s achieving your firm’s goals.

Optimizing for Rich Snippets

Submitted by rsg on Mon, 09/30/2019 - 13:28

Rich snippets are the highlighted sections on search engine results pages (SERP). Typically, it’s what Google believes to be the answer to the question searched. This block of text appears at the very top of the search result, or at “position zero”. Rich snippets are also where Google pulls the answer for a voice search query. Optimizing for rich snippets will help your firm appear first on the SERPs and increase traffic to your firm’s site.

Now, I’ll Have a Pumpkin Spice Latte From All of the Coffee Shops

Submitted by Nadya on Thu, 09/26/2019 - 13:17

Last year, I was sipping my pumpkin spice latte (PSL) from Starbucks when I decided to do more research into the history of the PSL. I figured out how the company was able to make the PSL its most successful drink. In short, Starbucks crushed sales with the PSL because it struck a chord with us by telling a story of the nostalgic fall season through the pumpkin flavor. It tweaked the recipe and continued to build the PSL brand through its marketing.

Inbound Takeaways For Your Legal Marketing

Submitted by Nadya on Thu, 09/26/2019 - 13:00

Earlier in September, I had the opportunity to attend Inbound. Inbound is a marketing, sales, and customer service conference held in Boston. I spent most of the time attending sessions related to the customer experience and content creation. There were a lot of ideas to process, but I was able to come back with several takeaways and actionable steps that your firm can do to improve its legal marketing.

How Active Listening Can Influence Your Intake Process

Submitted by rsg on Thu, 09/26/2019 - 12:08

Active listening is a technique that is used by people in many different careers and fields. It helps draw out information from someone by being empathetic. For those in your intake staff, being an active listener can help get necessary information from potential clients while providing the empathy that claimants are looking for. It can help build trust between the claimant and your firm before they even become a client. There are many different techniques your intake staff can use to be active listeners.