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5 Mistakes Hurting Your Landing Page

When claimants use a search engine and then clicks on your firm from the results, the URL they land on is called a landing page. Landing pages are often strategically designed to cause a conversion, or in your case, cause someone to reach out to work with your firm. Landing pages can be made and then optimized for specific keywords and phrases or created for paid ad campaigns. But if your firm’s landing pages are not well designed or missing key elements, people may click off your firm’s site. Here are some common landing page mistakes you should always avoid:

How to Reduce Your Site’s Bounce Rate—and Why it's So Important

One of the most important aspects of digital marketing is grabbing users’ attention as soon as they land on your site. Humans naturally have a short attention span, so if your site fails to intrigue visitors from the start, they likely will not stay long enough to fulfill your site’s goal. A way to measure how well your site grabs a user’s attention is your bounce rate.

How Long Should Your Intake Form Be?

Generating leads online is one of the most affordable digital marketing options for firms of all sizes, particularly ones with small marketing budgets that cannot afford to pay for TV commercials or billboards across a city. One of the biggest challenges attorneys grapple with is just how long to make a digital intake form.

On one hand, a longer form will give you far more information about a potential client. On the other, a shorter firm should yield higher conversions. Here are some tips to help you create the best contact form for your firm’s needs:

What Does Your Website Say About Your Firm?

The appearance of your firm’s website can play a big role in a potential claimant’s decision to work with you. A potential client’s first impression of your firm may come from your website. Take a look at your firm’s site and try to figure out what kind of impression it’s making. If you find it fits any of the descriptions below, it may be time to update your firm’s site.

Should My Firm Test Automated Bidding?

If you are already advertising your law firm on Google Ads and hope to spend your advertising budget more efficiently, consider testing automated bidding. Google Ads offers a plethora of automated bidding options for advertisers. Automated bidding does exactly as it sounds—it automates your bidding with the hope that machine learning automation will be more efficient than a human advertiser at campaign optimization.

What Are Breadcrumbs, And Why Do You Need Them?

Most law firms today invest time in search engine optimization, or SEO. SEO is one of the best ways to increase your caseload without paying the sky-high prices of legal keywords on Google AdWords. Unfortunately, there are hundreds of factors that go into determining which law firms rank well on Google. One factor you may not have considered is the site structure of your website and whether you use breadcrumbs.