Marketing Lessons Learned From The Super Bowl

The Super Bowl is considered to be the best advertising event of the year. In each of the past nine years, over 100 million viewers have tuned in for the game. Last year, a 30-second slot during a commercial break cost $5 million and appears to be even more expensive in 2019. If you are like most law firms and do not have $5 million to put towards a Super Bowl commercial, here are some key takeaways from the different marketing approaches you’ll see during the game.

Groundhog Day: Don’t Scare Your Social Security Claimants!

America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.

Client Welcome Packets

When new clients sign up to work with your firm, it is important to let them know right away that they are valued. Thanking new clients for choosing your firm and sending them some useful resources is a great place to start. However, an email or letter is not always sufficient and instead, you may want to consider sending out a thoughtfully crafted welcome packet.

Why Does Technical SEO Matter For Law Firms?

Although technical SEO is often overlooked, it’s an important step in the SEO process that should be done on your law firm’s website. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results you were hoping for. If done correctly, technical SEO can result in more visitors, more leads and more cases for your law firm. So, it is essential to make sure you understand what technical SEO is and how to implement it on your law firms website.

How Millennials Will Affect Your Disability Firm

The millennial generation is currently the biggest in the country. It’s estimated that millennials will make up 75% of the US’s workforce by the year 2025. At this point most Baby Boomers are already ineligible for Social Security disability benefits, so it’s time to turn to the largest population of employees and determine how they’ll affect your firm in the future.

Quirky Marketing Ideas to Inspire Your Firm

Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.

As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.