You may have noticed different Google Ads on searches for local businesses. These Ads include a green checkmark, indicating that they are “Google Screened”. So what are these ads and how can your firm appear on them?
There are a couple different methods to group your keywords, but Excel is really the only place to do it. Once you have your keywords listed in Excel, one to each cell, you can sort them in a couple different ways: source-based, page-based, or theme-based. If you need help generating new keywords, check out my last blog post here.
Because dogs are social animals that thrive off of attention and affection, they are often known as man’s best friend. From looking at various parts of a dog’s personality and demeanor, we can learn some valuable lessons that can be applied to legal marketing. Here’s how:
Every website needs a facelift from time to time. They can be as minor or extreme as you see fit. Your website is the first impression a potential client has of your firm. Because of this, having an attractive and functional website is more important than ever. There can often be some telltale signs that it’s time to give your firm’s site an update, such as the ones below.
As we move into 2021, many states have passed and are planning on passing new laws relating to employment law. Most of these laws are going to affect each entire state, while some are limited to certain cities. While many of these new laws are being put into place because of the pandemic, there are still plenty that not related. Below are some employment and labor laws that will affect Georgia, Maine, Nevada, Massachusetts, Oregon, Washington, and New York.
Connecting with a client can be difficult on a good day. During the pandemic, this can be even more challenging. With schedules changing, school and work moving online and the uncertainty of the global health crisis, finding new ways to connect with your firm’s clients and leads is more important than ever. Here are sometimes to help improve communication between your firm and you clients:
Mama Mia, here we go again. Another day, another myth to bust. But this time, we are taking a look at the All Stars of Legal Mythbusters. That is, the famous cases that people may have some misconceptions about. Shall we dive right in?
Myth: Liebeck v. McDonald's Restaurants was a frivolous lawsuit.
Maybe you don’t know the name of the suit, but you’ve definitely heard about it. Woman buys coffee, coffee spills on lap, woman sues for millions. She should’ve held the cup upright, where’s her sense of personal responsibility, right? Wrong!
Demonstrating that your firm is trustworthy and credible can help boost your leads. But showing that you are a credible firm is more than posting any awards and recognitions on your site. Although accreditation can certainly help, there are other ways you will need to prove to potential claimants that your firm is one they can trust to win their claim. Here’s how:
At the start of the New Year, many states will see new changes to their laws that protect employees. While some of these laws are in response to the pandemic, law makers were still able to focus on passing legislation that addresses a variety of unrelated issues as well. Of the states enacting new protections, three of note are Colorado, Maryland and Minnesota.
Making the decision to expand your firm is exciting, but knowing what to add is not an easy decision. Here are a few ways to approach that choice:
Create Lifetime Clients
One way to expand is to see what aligns most closely with your current offerings. This can be done by thinking about your current client base. When a client comes to you, is there an additional area of law that they might need help with?