One of the hot words in today’s business vernacular is “ecosystem”. Ecosystem by definition is “the complex of a community of organisms and its environment functioning as an ecological unit” (Merriam Webster). When you think of your business as one organism operating in a much larger environment, new opportunities for growth appear.
Whether you’re starting from scratch or just updating your firm’s site, the header image is an important aspect of the website you’ll have to take into consideration. Your header image is often the first thing users will see when they go to your firm’s site. It can grab a potential claimant’s attention or make them lose interest. There are important elements you should consider when picking out a header image.
Firms that take in a lot of leads often outsource their intake system to call centers. The thing about using call centers for your business are that there are a lot of pros and cons for using them. Let’s start with the positives:
Pros
Is your lead provider the One? If you’re not sure if your relationship with your lead provider is meant to be or you’re second guessing your choice, we’ve made an easy guide to find out the truth about your relationship. Ask yourself these questions to find out if your lead provider is the one:
Average cost per click, conversion rate, ROI, oh my! As digital marketing becomes more advanced and our opportunities to find legal clients online grows, so does our list of digital metrics we should pay attention to. Some firms may focus solely on how much they’re spending to sign one new client, while others try to create brand awareness and have more users see their firm’s name across the web via display campaigns. If you’re dabbling in digital marketing, here are three metrics that may help you increase your profitability and help your firm sign more cases this year.
It seems like there’s an endless list of digital metrics law firms should pay attention to when optimizing their sites for search. In fact, there are more than 200 ranking signals Google uses to decide which sites rank first on search engine result pages (SERPS). One metric that you may not pay attention to is dwell time. While it’s not listed as an “official” ranking signal, a lot of evidence and chatter indicates it can affect your firm’s organic rankings. Here’s why paying attention to dwell time may help you sign more clients from your digital marketing efforts:
Ever wonder where visitors click or scroll on your firm’s site? Have you added buttons and links to specific pages but you aren’t sure if anyone is even clicking them? If so, then heat mapping may be an easy way to find the answers to these questions.
The Super Bowl is considered to be the best advertising event of the year. In each of the past nine years, over 100 million viewers have tuned in for the game. Last year, a 30-second slot during a commercial break cost $5 million and appears to be even more expensive in 2019. If you are like most law firms and do not have $5 million to put towards a Super Bowl commercial, here are some key takeaways from the different marketing approaches you’ll see during the game.
America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.
Evergreen content is an important part of your firm’s content strategy. It helps consistently drive organic traffic to your firm’s site. Typically, once a piece of evergreen content is written, the topic should remain relevant for years to come. Evergreen content can also be in integral part of your firm’s link building efforts.
