First impressions are extremely important when speaking to potential clients. People create a first impression based on a variety of factors, but the most important one is how we address and communicate with each other. First impressions can guide subsequent social and professional treatment, and as a result, can influence how many new clients you acquire.
It’s every legal marketer’s worst nightmare: you’ve spent thousands on your cost per click (CPC) or search engine optimization (SEO) campaigns, and yet you’re still not increasing your caseload. If you’re getting plenty of traffic to your campaigns but you’re still not generating any leads, here are some tactics you can try to generate more leads and sign more clients for your law firm:
It’s likely your firm uses Google Ads to generate leads online. Why wouldn’t you—the internet is currently the top source consumers use to find an attorney. Google is far and away the largest search engine in the world, meaning you have the potential to find all the clients your firm needs on Google alone.
Networking can be an important way to grow your firm and gain new clients or partnerships. Whether you are at a conference, a fundraiser, or even just in the office, networking is key to building relationships and finding new opportunities. For some, ‘mingling’ is difficult and making small talk is challenging. Here are some easy ways to make networking less painful and more successful:
Google Ads is one of the most powerful tools your firm can use to find new claimants seeking legal aid. While ad is extremely competitive for attorneys, thousands of firms rely on PPC marketing to keep a steady caseload. One of the best ways to ensure your ad dollar is spent wisely is by focusing on negative keywords. Negative keywords narrow down the audience your ad is served to, meaning you’ll save money by “weeding out” irrelevant traffic.
PPC is one of the best ways to consistently increase your firm’s caseload. While it does take a fair amount of cost and work on your end, digital search is rapidly becoming the #1 way consumers find legal help.
If you’re familiar with PPC campaigns, you’ve likely already done keyword research or already bid on various keywords related to your area of law. But have you considered the three major match types for your keywords? A keyword’s match type can make a big difference in when your ad is served and the volume your campaign receives.
Doing an SEO analysis of competing law firms can help reveal where your SEO is excelling as well as what areas can be improved. You may find potential website optimizations that would not have been discovered by doing an SEO analysis of just your own firm. Completing the following steps, you can find new opportunities for your firm to grow its own SEO.
Any successful law firm relies on its employees to carry out firm objectives. Developing clearly defined goals, benchmarks for success, and what success looks like are important steps to eventually accomplishing these objectives.
Establishing goals is important, but laying out the road map to success is of equal importance. Here are some ways you can identify, establish, and track goals for your firm.
When you think of sending out a mass email, your concerns are mainly with the open rate, number of responses, number of clicks, how many people subscribe/unsubscribe, etc. The impact your mass email has on your SEO may not be the first thought that crosses your mind, if at all. But, there are some ways your firm’s SEO can benefit from your email marketing campaigns.
Kia Ora* again! Two weeks ago I wrote about my experiences in New Zealand and some takeaways I returned with. While I focused on the country’s natural wonders and physical activities in my first blog, I wanted to highlight some of the towns we drove through in this blog. These small towns do an amazing job marketing themselves, so here are some lessons from them that you should consider for your firm.