Search engine optimization (SEO) can be challenging. There are times when it can seem like you’ve done everything right, but still are not seeing any increase in organic traffic to your firm’s website. In a saturated area of law like employment law, it’s important to keep working on your site’s SEO, even when it seems like you aren’t seeing growth. If you’re having trouble with your employment law firm’s SEO, try these tips:
Having a good call to action (CTA) can make or break conversions for your firm’s website. An effective CTA can persuade a user to complete some action, whether it be fill out a contact form for call your firm. Just simply saying “Contact Us” may not always cut it, so it’s important to continue to test different CTAs. Consider these tips next time your employment law firm is looking to try a new CTA:
Recommendations from other people is one of the most powerful ways of gaining new clients, especially if you’re a lawyer.
Because of how powerful recommendations can be, it’s really valuable to have testimonials on your website that recommend your legal services.
A testimonial is a third-party statement that comments on how good someone or something is. By having testimonials from clients on your website, you can help build trust with potential leads that may need your services Here are some of the top reasons why your website should have testimonials.
As your firm continues to meet with clients virtually, you may be wondering if it’s a good idea to try a branded background. Whether it’s a solid color with your firm’s logo, a picture of your firm’s office or a pattern using just your firm’s logo colors, it’s important to determine if a branded background is the right decision. Before switching to a branded background, consider these pros and cons:
With over 50% of searches coming from mobile devices, your firm’s online marketing should be properly optimized for mobile search. If your firm isn’t taking the proper steps to make sure your marketing plan is including mobile search, you may be neglecting a large number of potential leads. Here’s some ways your firm can market for mobile search:
TikTok is the latest social media app to take over. The app allows users to share a short 60-second video. Many range from people dancing, cooking, showing tutorials, telling stories, or just venting about everyday problems. With hundreds of millions of users across the globe, your firm can likely benefit from adding TikTok to its social media marketing plan.
So many legal myths, so little time to bust them all. Welcome back to Legal Mythbusters, where we take a look at some common misconceptions of various legal principles. If you missed our first installment, be sure to check it out and see if you learn anything new about the legal system! Let’s take a look at some more legal myths and see what’s fact and what’s fiction.
Myth: Attorney-client communication is absolutely confidential.
Not every employment law claim is created equal. Some have claims that are a slam dunk while other may take more time and effort to prove. While examining your employment and labor law leads, keep these indicators of a good employment law case in mind:
Recently, we wrote a blog post about expanding your firm. If you have decided to make that leap into a new service or area of law, how do you know if that was the right decision?
In this post, we will talk about the different factors that should be considered when evaluating your decision to expand.
Using Google Ads is one of the most reliable methods of generating leads for employment lawyers today. Setting up an employment law campaign will be similar to building any successful campaign in Ads. You’ll need to set a budget and a bidding strategy, bid on keywords relating to case types your firm can handle, and optimize based on your results. Here are some tips to help you be successful with employment law paid search.