The legal industry is starting to get more and more familiar with technologies that are transforming an antiquated industry used to running TV ads to market themselves. No longer are potential legal clients simply watching TV waiting for an ad of an attorney to help them with their case. They do their own research via the internet and search up attorneys and look for legal help via web results to help them.
In the past, we have covered keyword generation and how to sort those new keywords into ad groups. Now, we will be moving on to ad text tips and tricks.
First and foremost, it is important to realize that someone else’s best practices could be your worst nightmare. If something sounds like a good idea to you, test it! Then try re-testing it over time. With that caveat out of the way, here are some pieces of advice you might find useful when writing your ads.
How do I pause my leads?
You can request to pause the leads by submitting a ticket in eLuminate or contacting your account manager. You can pause and resume the leads at any time, with notice of 2 business days.
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Email marketing can be an effective way to reach potential claimants and gain more clients for your law firm. But figuring out new ideas to test in your campaigns can be time consuming. To help, here are some different tactics to try in your next email marketing campaign:
A show that comes to mind when I think about employment law is The Office. The Office aired for the first time on NBC in March of 2005. The show lasted a total of nine seasons and the final episode aired in May of 2013. I think it would be fair to say that if The Office came out at this point in time, as opposed to back in 2005, it would be extremely problematic and networks, especially NBC, would most likely not feel comfortable putting the show on air.
In 1994, a lifelong comic book enthusiast and prototypical Jersey slacker by the name of Kevin Smith became one of Hollywood’s greatest overnight sensations with the release of his freshman effort and magnum opus, Clerks—a tale of two underachieving connivence store clerks in their mid-twenties grappling with the harsh realities of minimum wage life.
Lead nurturing is the process used for developing and strengthening a relationship with a potential client. This process is often used by those in sales to build a relationship with a lead that isn’t quite ready to commit to buying a product or service but may in the future. Just like sales representatives, your firm can use lead nurturing to help convert leads to clients, ultimately growing your caseload.
Networking can be a lot more difficult these days. With most events postponed or online, it can be challenging to network with other lawyers or with potential clients. With the transition away from in person events, many are finding new ways to host virtual networking events. Here are some ways your firm can continue networking virtually.
During the 1960s the United States experienced an unprecedented time of social revolution. Previously held attitudes of bias against minorities and woman were challenged in many forms. In response to the calls for justice, the Equal Pay Act (1963) and the Civil Rights Act (1964) were both passed and effectively changed the landscape of labor law as we know it today.
Search engine optimization (SEO) can be challenging. There are times when it can seem like you’ve done everything right, but still are not seeing any increase in organic traffic to your firm’s website. In a saturated area of law like employment law, it’s important to keep working on your site’s SEO, even when it seems like you aren’t seeing growth. If you’re having trouble with your employment law firm’s SEO, try these tips: