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Now, I’ll Have a Pumpkin Spice Latte From All of the Coffee Shops


Last year, I was sipping my pumpkin spice latte (PSL) from Starbucks when I decided to do more research into the history of the PSL. I figured out how the company was able to make the PSL its most successful drink. In short, Starbucks crushed sales with the PSL because it struck a chord with us by telling a story of the nostalgic fall season through the pumpkin flavor. It tweaked the recipe and continued to build the PSL brand through its marketing.

Inbound Takeaways For Your Legal Marketing

Earlier in September, I had the opportunity to attend Inbound. Inbound is a marketing, sales, and customer service conference held in Boston. I spent most of the time attending sessions related to the customer experience and content creation. There were a lot of ideas to process, but I was able to come back with several takeaways and actionable steps that your firm can do to improve its legal marketing.

How Active Listening Can Influence Your Intake Process

Active listening is a technique that is used by people in many different careers and fields. It helps draw out information from someone by being empathetic. For those in your intake staff, being an active listener can help get necessary information from potential clients while providing the empathy that claimants are looking for. It can help build trust between the claimant and your firm before they even become a client. There are many different techniques your intake staff can use to be active listeners.

Starting a New Law Firm Website

When you’re creating a new website for your law firm, having a professional and informative website is important. No matter if you’re creating your firm’s first site or a new site to add to your firm’s portfolio, you need to make sure the site will be profitable. Like any website, your firm’s is supposed to help you generate leads, and ultimately revenue. A well thought out site rather than one thrown together last minute can be the difference between a successful site and one that drains your budget. When creating your new website, think about:

So, You Just Attended a Great Conference…Now What?

If you have the opportunity to attend a work conference, you should definitely take advantage of it. First of all, it is a nice change of pace from your normal 9 to 5, but there are numerous other reasons why you should attend one.

Conferences allow you to learn more about your industry and to help find solutions to problems that you may be facing.

Besides new business ideas, conferences are great for networking with others in your profession. Networking allows you to find fresh ideas, get career advice and support, and developing long lasting personal relationships.

It’s Business and It Is Personal - Personalizing Your Interactions With Your Clients

How many times have you heard the phrase It’s nothing personal, it’s just business? Too many times, in my opinion. It’s a philosophy that has changed how we approach work and how we see businesses grow. However, it’s just a phrase used by businesses to justify their actions. Additionally, while this approach may have worked before, it’s not your best marketing move now. Today, it’s important to remember that you’re always dealing with other people, not just numbers.