Blog posts

Utilizing eLuminate While Working from Home

Submitted by rsg on Tue, 03/24/2020 - 08:29

With the ever-changing news, your firm may have found itself skipping the office and working from home. For some, working from home may pose new challenges while trying to maintain their typical day at the firm. Productivity can drop and goals become harder to meet. Fortunately for those who are receiving leads from eGen, you also have access to eLuminate, our in-house lead and case management system. eLuminate can help your firm stay on track while at home. Here’s how:

What Rose Gardening Can Teach You About PPC

Submitted by ccg on Fri, 03/13/2020 - 13:21

Before I tended to the PPC campaigns of eGen, I used to tend to my uncle’s rose garden. It was sweaty work, but those flowers were absolutely gorgeous. The key to rose-keeping, according to my uncle, is to recognize and eliminate where on the rosebush the water could be going other than the flowers. Water is precious, and every part of the plant is eager to absorb it, whether or not it actually produces anything. It’s not entirely unlike running a PPC campaign on a tight budget, in the sense that you have to be mindful of what you put your resources behind.

Converting Leads to Clients on the First Call

Submitted by rsg on Tue, 03/10/2020 - 16:48

The first call with a potential client may be the most important call. This is the first time you’ll be speaking with a lead, and you may not want it to be the last if they have a desirable case. To make the most of the first call, your intake staff will need to convince a lead to stop contacting other law firms because yours is the firm that can get a desirable outcome for their case. Here are some best practices that can help convert your leads to clients on the first call.

Getting More Employment Law Clients

Submitted by rsg on Mon, 03/02/2020 - 09:56

As your firm grows, the need and demand for more leads and cases will increase with it. Having a pipeline of leads and cases is necessary for your firm to continue to grow and expand. With competition in the employment and labor law field rising, you may find that it’s time to increase your focus on your firm’s marketing. If your firm is in need of more employment and labor law leads, try these different marketing channels.

Always Be Testing – Basics of Conversion Optimization

Submitted by kdm on Fri, 02/28/2020 - 12:29

As an attorney you realize the important role that your website plays in getting you new clients. For this reason, you have likely invested quite a bit of time and capital into creating an informative, easy-to-navigate, and modern site. What if I told you that it could be even better and you could get more clients from it than you currently are? By testing different changes you can increase your website's conversions and ROI. Here is how you can get started with optimizing your conversion rate:

Little Prince, Big Ideas

Submitted by Nadya on Fri, 02/21/2020 - 14:44

Welcome to the third edition of Fable Friday! Today, we’ll take a look at the 1943 French classic The Little Prince, by Antoine de Saint-Exupéry. In this novella, a narrator describes the differences between adults and grown ups. The narrator then grows up to be a pilot, and his plane crashes in the Sahara. As he tries to fix his plane, he meets the little prince, who comes from planet B612. He tells the narrator about his travels to different planets, including Earth.

5 Tips to Get the Most Out of Email Marketing

Submitted by cm on Fri, 02/21/2020 - 12:07

Part of growing your firm includes dedicating valuable time to market your law firm. Luckily, the power of the internet is at our fingertips. Email marketing is a low cost and efficient way to reach a large number of potential clients.

Personalize Your Emails

People enjoy feeling valued. By personalizing your emails, you will create a unique experience to the clients you are trying to reach out to. Even something minuscule, such as including your client/subscriber’s name, could make your email more inviting.