Blog posts

How Much Should You Know About Legal Marketing Before You Try It?

Submitted by emm on Fri, 05/08/2020 - 13:19

If you’re trying something new, it’s always beneficial to research something about it before beforehand, rather than just jumping into it blind.

This is true whether it’s picking up an instrument, cooking, or trying a new sport, like tennis or golf. In this case, if your firm isn’t utilizing legal marketing in order to get new clients, it’s a good idea to understand it before you sign up for it.

That way there aren’t any surprises when you first start utilizing their services. Here are some things you should know about legal marketing before you try it.

How to Update Lead Results in eLuminate

Submitted by shp on Fri, 05/01/2020 - 13:29

At eGenerationMarketing our goal is always to help our clients succeed with the leads we provide. Of course, there are a number of factors that play into determining how successful lead generation is, but conversion rate is typically at the top of that list. The easiest way to track your conversion rate in eLuminate is by updating the “Results” field on a lead’s page.

Red Flags When Looking for a New Lead Provider

Submitted by rsg on Wed, 04/29/2020 - 17:16

Whether you are just beginning to look for your first legal lead provider or you’ve used lead generation in the past, it’s important to have a list of what you want your lead provider to do. It’s likely that you have a list or an idea of what you expect from a lead provider and are evaluating lead generation services based on this list. But often overlooked or forgotten is what you don’t want from a lead provider. Overlooking these red flags may result in working with a lead provider that ends up not actually meeting your firm’s needs.

Getting More Local Employment Law Cases

Submitted by rsg on Wed, 04/29/2020 - 16:57

As you work to expand your caseload, being able to pinpoint leads to the specific areas you take cases in can help better your lead quality. Often you’ll pour time, money, and effort into increasing your employment law cases, but it can be frustrating when you begin receiving leads in areas you do not take cases in. To make sure you’re receiving relevant local employment law cases, try these tips:

Baudelaire Quarantine Tips

Submitted by Nadya on Fri, 04/24/2020 - 15:24

Quarantining is different for everyone - stressful, daunting, boring, peaceful, fun, you name it. It’s been an adjustment for all. While many of us would be happy to stroll through city streets and hang out with friends, the safest thing to do right now is to stay at home to stop the spread of COVID-19.

What Is WARN?

Submitted by ntd on Thu, 04/23/2020 - 09:04

With unemployment rates projected to reach all time highs in April, many U.S. employees are displaced due to the sudden halt of everyday business across the country. Passed by Congress in 1988, the Worker Adjustment and Retraining Notification Act (WARN) is the preeminent piece of federal legislation that sets guidelines for how companies can legally layoff or otherwise reduce a significant portion of their workforce.

Utilizing Your Free Time

Submitted by rsg on Tue, 03/31/2020 - 11:55

If your firm is closed or it’s not your busy season, you may find that with less commuting or a slowdown in your day-to-day, you have more free time on your hands. Though you don’t always want to be working, sometimes you can utilize your free time in a productive manner. By taking advantage to this newfound free time, you may find that you can use the time to get ahead or to complete the tasks that were pushed to the backburner.

Should You Listen to Your Intake Calls?

Submitted by rsg on Tue, 03/31/2020 - 08:23

One of the first interactions between a potential client and your firm is the initial intake call. They can help build a good relationship with a new client or can turn people away from working with your firm. This is why periodically listening to your intake calls is important. Reviewing your intake calls can help identify areas for improvement within the intake process. While reviewing intake calls, you may want to consider the following.

How to Handle Good Reviews

Submitted by cmq on Fri, 03/27/2020 - 13:58

Everybody loves a good review, right? There’s nothing better than receiving a compliment or a “thank you” acknowledging your hard work. A good review can also be far more than just an unexpected day-maker that boosts your confidence. A positive review or rating of your practice can directly yield new clients and even, (once you have enough of them), help you garner local and national awards.