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How Long Should Your Intake Form Be?

Generating leads online is one of the most affordable digital marketing options for firms of all sizes, particularly ones with small marketing budgets that cannot afford to pay for TV commercials or billboards across a city. One of the biggest challenges attorneys grapple with is just how long to make a digital intake form.

On one hand, a longer form will give you far more information about a potential client. On the other, a shorter firm should yield higher conversions. Here are some tips to help you create the best contact form for your firm’s needs:

What Does Your Website Say About Your Firm?

The appearance of your firm’s website can play a big role in a potential claimant’s decision to work with you. A potential client’s first impression of your firm may come from your website. Take a look at your firm’s site and try to figure out what kind of impression it’s making. If you find it fits any of the descriptions below, it may be time to update your firm’s site.

Should My Firm Test Automated Bidding?

If you are already advertising your law firm on Google Ads and hope to spend your advertising budget more efficiently, consider testing automated bidding. Google Ads offers a plethora of automated bidding options for advertisers. Automated bidding does exactly as it sounds—it automates your bidding with the hope that machine learning automation will be more efficient than a human advertiser at campaign optimization.

What Are Breadcrumbs, And Why Do You Need Them?

Most law firms today invest time in search engine optimization, or SEO. SEO is one of the best ways to increase your caseload without paying the sky-high prices of legal keywords on Google AdWords. Unfortunately, there are hundreds of factors that go into determining which law firms rank well on Google. One factor you may not have considered is the site structure of your website and whether you use breadcrumbs.

Improving Your Firm’s On-Hold Message

70% of business callers are placed on hold for some period of time. Of those placed on hold, around 60% end the call when they are put on-hold and there is no message or music. Of that 60%, 30% won’t even call back.

If you don’t give the potential claimants who are put on-hold a reason to stay on the phone and give them hope of talking to a representative from your firm, they’ll likely hang up. You could be losing out on cases for an inadequate on-hold message or not having one at all. When adding an on-hold message, keep the following tips in mind:

Should You Text Your Leads?

Lead generation is an effective an inexpensive way to supplement your current caseload. If you’ve ever worked with a lead provider before, you know you’re usually provided with a lead’s phone number and someone from your intake staff will call the lead to discuss his or her case. While calling a lead is always a great idea, you may wonder if you should text your lead as well.