So your firm just decided to take on a new area of law. Now the tough part- getting new clients in the door. There are many different ways your firm can look to attract clients in this new area of law. To help, we’ve narrowed down some options that can help your firm find these new cases.
As a lawyer, digital marketing is not the core of your business. However, you should still invest the resources needed to have an effective digital marketing strategy.
At the center of any digital marketing campaign or strategy is keyword research, whether that be search engine optimization or for pay per click ads. If you are a lawyer in a big city like New York or Los Angeles, you are most likely going to be competing with other lawyers in that area for clients.
Virtual conferences, just like in-person conferences, are a fantastic opportunity to network and connect with others. It gives you a unique opportunity to reach out to potential clients that you have been in contact within the past and is also a great way to find new firms that could benefit from the service. Along with connecting with others in the industry, it also gives you direct access and insight as to what is going on inside the industry. With that being said, the virtual conference is what you make it – the work needs to be put in to see results.
As a Social Security disability attorney or representative you know that the rates for awarding benefits vary greatly depending on the Hearing Office. Therefore it is extremely helpful to know where each stands but can be difficult to find from the data that the SSA provides. Therefore, we have put together an updated list of approval rates by hearing office for 2021. These approval rates are based off of decisions made from September 26, 2020 through April 30, 2021.
This time of year can often be really exciting. The summer weather is starting to show, the plants are starting to bloom, you can spend more time outside or you can choose to hunker down and watch the NBA playoffs. It may not be obvious at first, but there are a lot of similarities between operating a law practice and the NBA playoffs. If you weren’t planning on watching this year, don’t worry because this is your in-depth explanation.
Getting Teammates Involved
Digital marketing is always changing. Marketing tactics that were working five years ago likely won’t be as successful now. It can be challenging to update your firm’s online marketing tactics and continually optimize for success, but having an updated, successful strategy can help your firm grow. To help your firm continue successful online marketing, use the guide below:
The legal industry is starting to get more and more familiar with technologies that are transforming an antiquated industry used to running TV ads to market themselves. No longer are potential legal clients simply watching TV waiting for an ad of an attorney to help them with their case. They do their own research via the internet and search up attorneys and look for legal help via web results to help them.
In the past, we have covered keyword generation and how to sort those new keywords into ad groups. Now, we will be moving on to ad text tips and tricks.
First and foremost, it is important to realize that someone else’s best practices could be your worst nightmare. If something sounds like a good idea to you, test it! Then try re-testing it over time. With that caveat out of the way, here are some pieces of advice you might find useful when writing your ads.
How do I pause my leads?
You can request to pause the leads by submitting a ticket in eLuminate or contacting your account manager. You can pause and resume the leads at any time, with notice of 2 business days.
What is your refund policy?
Email marketing can be an effective way to reach potential claimants and gain more clients for your law firm. But figuring out new ideas to test in your campaigns can be time consuming. To help, here are some different tactics to try in your next email marketing campaign: