Having a marketing strategy is important. But sometimes it can take weeks or even months to see results from your marketing efforts. While working on your long-term marketing strategies, try some of these short-term tactics for faster results. This can help keep new cases flowing in until your long-term strategies are put in place and you are seeing results. Here are some examples of short-term tactics for your firm:
Lead generation can be an easy and cost-effective way to help your firm generate more leads. By working with your lead provider, you can make sure you are getting real gold rather than fool’s gold from your lead provider. Here’s how you can turn your leads into the pot of gold at the end of the rainbow!
eGeneration sells a general personal injury lead. The case types we generate vary widely, although the majority of the leads are auto accidents and premises liability. Many personal injury attorneys are attracted to motor vehicle accident claims because the value tends to be more clear-cut. While the cost of a damaged vehicle or hospitalization is rather straightforward, many premises liability cases contain equally concrete damages to the claimant and their livelihood. Here are a few facts and figures that might change your approach to these types of cases.
Lead generation is one of the most popular marketing options for attorneys due to how quickly you can increase your caseload. Unfortunately, with lead generation comes lead follow up. One of the best ways to determine if a lead is pursuable as a client is discussing the case over the phone. The only issue is sometimes it can be challenging to get a lead on the phone. Here are some good times to call your leads:
Digital marketing is all the rage in 2019 and beyond in part because it’s so easy to track your profitability on Google or Bing Ads. You’ll have a wealth of data showing exactly which ads converted leads, and which leads became clients for your firm. But what about traditional marketing options like billboards and commercials? It’s not exactly possible to download a .csv of your data every month. While it is challenging, there are some ways to gather data for any marketing channel.
Solo practitioners have it harder than any other attorneys. Not only is it up to you to win all of your clients’ cases and juggle your entire firm’s caseload, but you’re also responsible for all of your marketing. You typically won’t have tens of thousands of dollars to spend every month once you start your business. If you need clients but you’re on a tight budget, here are some tips to help you succeed.
Many of our own ancestors from all over the world came to the United States with the hopes of fulfilling “The American Dream”. Our democratic set of ideals and values are supposed to provide freedom and allow for the opportunity for any individual’s prosperity and success. We’re taught this from a young age even in social studies classes or textbooks that we can all obtain our own version of success that can be achieved through sacrifice, risk-taking, and hard work. We get inspired as a society and commend hard working people even when taken to the extreme.
The internet is an enormous place—and it’s only getting bigger every day. In our current digital age when the internet is full of strategic business outreach, standing out has never been more crucial to successful digital marketing. If you are able to build a meaningful relationship with your consumers, this will translate to more signed clients and ultimately more won hearings. In recent years, email marketing has become increasingly popular as a form of customer outreach.
Managing your own law firm is challenging enough. If you’re also responsible for your digital marketing strategy, you may find yourself struggling to come up with a consistent content plan for workers’ compensation consumers. Adding blog posts on a weekly basis is a great way to increase your site’s content and spread a wider net to find new workers’ comp claimants in your area. Here are some great content ideas you can use for your next blog post to help find more clients:
Although it’s necessary for your firm’s site to constantly be updated, it can be a tedious task. Coming up with new content ideas can be difficult and time consuming. Instead of wasting time trying to think of new topics that you could spend winning cases, check out our list of ideas to keep your site fresh: