Blog posts

The Ultimate 2021 Guide to Digital Marketing For Lawyers

Submitted by Rachel on Mon, 05/10/2021 - 17:00

Digital marketing is always changing. Marketing tactics that were working five years ago likely won’t be as successful now. It can be challenging to update your firm’s online marketing tactics and continually optimize for success, but having an updated, successful strategy can help your firm grow. To help your firm continue successful online marketing, use the guide below:

Why All Lead Generation Is Not Created Equal

Submitted by al on Mon, 05/10/2021 - 13:03

The legal industry is starting to get more and more familiar with technologies that are transforming an antiquated industry used to running TV ads to market themselves. No longer are potential legal clients simply watching TV waiting for an ad of an attorney to help them with their case. They do their own research via the internet and search up attorneys and look for legal help via web results to help them.

PPC Ad Text Tips And Tricks

Submitted by ccg on Mon, 05/03/2021 - 09:07

In the past, we have covered keyword generation and how to sort those new keywords into ad groups. Now, we will be moving on to ad text tips and tricks.

First and foremost, it is important to realize that someone else’s best practices could be your worst nightmare. If something sounds like a good idea to you, test it! Then try re-testing it over time. With that caveat out of the way, here are some pieces of advice you might find useful when writing your ads.

Employment Law Claims and The Office

Submitted by pjw on Thu, 04/15/2021 - 13:12

A show that comes to mind when I think about employment law is The Office. The Office aired for the first time on NBC in March of 2005. The show lasted a total of nine seasons and the final episode aired in May of 2013. I think it would be fair to say that if The Office came out at this point in time, as opposed to back in 2005, it would be extremely problematic and networks, especially NBC, would most likely not feel comfortable putting the show on air.

How Kevin Smith’s Films Are Filled with Employment Lawsuits Just Waiting to Happen

Submitted by cmq on Thu, 04/08/2021 - 15:23

In 1994, a lifelong comic book enthusiast and prototypical Jersey slacker by the name of Kevin Smith became one of Hollywood’s greatest overnight sensations with the release of his freshman effort and magnum opus, Clerks—a tale of two underachieving connivence store clerks in their mid-twenties grappling with the harsh realities of minimum wage life.

What Is Lead Nurturing & Why Is It Important For Law Firms?

Submitted by Rachel on Tue, 03/30/2021 - 12:08

Lead nurturing is the process used for developing and strengthening a relationship with a potential client. This process is often used by those in sales to build a relationship with a lead that isn’t quite ready to commit to buying a product or service but may in the future. Just like sales representatives, your firm can use lead nurturing to help convert leads to clients, ultimately growing your caseload.

Landmark Employment Law Cases

Submitted by ntd on Fri, 03/26/2021 - 10:46

During the 1960s the United States experienced an unprecedented time of social revolution. Previously held attitudes of bias against minorities and woman were challenged in many forms. In response to the calls for justice, the Equal Pay Act (1963) and the Civil Rights Act (1964) were both passed and effectively changed the landscape of labor law as we know it today.