Frequently, pay-per-click (PPC) advertising and search engine optimization (SEO) are thought of as two separate entities. Your firm may have two different people handling these different marketing efforts. If you work with a third-party marketing service, chances are that they also have different teams managing your different paid and organic marketing. But combining your PPC and SEO data can help boost your marketing efforts and subsequently produce more traffic to your site and increase leads. Here’s how:
Your firm works hard to provide a great experience for your clients. From your customer service to winning their claim, your firm likely tries to provide the best service possible. But sometimes a client may leave unhappy and leave a negative review. Seeing this negative review about your firm is never ideal. It can be stressful and aggravating. As annoying as they may be, you may find that a negative review can actually help your firm. Here’s how:
Being a talented lawyer is not always enough to maintain clients. Though your ability to help a client win their claim is a major factor when someone decides to work with your firm, the experience of working with your firm can also impact how clients feel. Having a firm with an exceptional client experience to match your success rate can help maintain clients. Here are some tips to ensure clients love your firm:
As many businesses continue to work from home, adaptions need to be made to maintain to be productive. This means establishing news goals for your firm’s employees or restructuring your daily tasks to better work while out of the office. You may need to look into different software or services to help manage your firm and daily activities while everyone is remote. If your firm is looking to keep productivity levels high while working to expand your case load, lead generation is the answer. Here’s why:
If you are working with a legal lead generation service or are thinking about exploring the option, you should know how soon after a lead is obtained that is it sent to your firm. Do you receive a lead as soon as it is generated, or can months pass before a lead is sent? Knowing this can help you better understand how successful you’ll be with a lead generation service. Knowing when your leads are sent can help you better understand how successful you'll be with a lead generation service, because the sooner you're able to connect with a lead, the more likely you are to sign a client.
Creating and maintaining a pipeline of legal leads is something every lawyer needs to succeed. It does not matter if you are a solo practitioner or a large firm: without a constant flow of potential clients, your practice may fall behind. Once you begin to develop your firm’s pipeline, it’s important that you then maintain it. If not, your firm’s growth may slow and the competition my get ahead. To help obtain and maintain your pipeline of legal leads, try these tips:
As a Social Security disability attorney or representative, you understand the importance of keeping track of the approval ratings for the different Office of Hearing Operations (OHOs) across the country. However, it can be difficult and time consuming to sort through the data to get to these numbers. Therefore, we have put together a list using the most recent data available as of July 2020. This includes decisions made between September 28, 2019 and May 29, 2020.*
While working on your firm’s search engine optimization (SEO), you’ve probably read many different articles that mention you will need to do keyword research. Through keyword research, you can find different keywords and queries to target in your marketing efforts. The keywords you select will be words or phrases you want your firm to rank higher for on search results. These keywords can help you better your firm’s site through the content posted and on-page optimizations. So, how do you do keyword research?
If your firm is looking to increase its caseload, finding new ways to generate leads will be the first step. Through different tactics, you can find what works best to generate more leads for your firm. There are a variety of tactics and measures your firm can take increase the number of quality leads generated online. Here are some tactics for your firm to try today:
Using a lead and case management software can help your firm operate more effectively. It can double as an intake form, keeping new leads organized. You can use a case management software to centralize all information about your cases, reducing the amount of paperwork you need to keep track of. Each case management software has different limits, so you should have an understanding of how robust you would like your system to be. If your firm is on the hunt for a lead and case management software, there are some key features you will want to keep in mind.