Winter is here and for some, that means so is the winter blues. With the days getting darker and colder fast, energy levels can drop. Productivity levels can suffer in response. Here are some ways to stay productive while wishing the winter blues away.
We’ve been a leader in the Social Security lead generation industry for the past decade. While we don’t want to sound biased (we love all of our products), Social Security disability leads do have a special place in our heart. If you’ve never worked with a lead provider before or if you’re simply weighing out your lead provider options, here are some top reasons we love Social Security leads.
Google Search Console (GSC) is a web service offered by Google to help you manage your firm’s online presence. With GSC, you can see what queries users are typing to pull up your firm, how often you’re showing up in search, which pages on your site are indexed properly, and more. If you receive a lot of traffic from Google, one of the best things you can do to help boost your digital presence even more is using the Data Highlighter tool in GSC.
Maybe you’ve never worked with a lead provider, or maybe you’ve been burned by a poor-quality campaign before, but a lot of law firms have reservations with working with a third-party lead provider. If you’re curious about how lead generation can help increase your caseload, here are some common misconceptions about lead generation and a little more information on how it can help your firm.
Expectation: You’ll have to fight 10 other firms to sign a good case first.
Reality: Most lead providers only sell exclusive leads.
When claimants use a search engine and then clicks on your firm from the results, the URL they land on is called a landing page. Landing pages are often strategically designed to cause a conversion, or in your case, cause someone to reach out to work with your firm. Landing pages can be made and then optimized for specific keywords and phrases or created for paid ad campaigns. But if your firm’s landing pages are not well designed or missing key elements, people may click off your firm’s site. Here are some common landing page mistakes you should always avoid:
One of the most important aspects of digital marketing is grabbing users’ attention as soon as they land on your site. Humans naturally have a short attention span, so if your site fails to intrigue visitors from the start, they likely will not stay long enough to fulfill your site’s goal. A way to measure how well your site grabs a user’s attention is your bounce rate.
The holiday season is upon us and as an attorney, there is no better time to show your clients how much you care. Letting them know that you are thinking of them – even just by sending handwritten note – can go a long way. Without loyal clients, it would be very difficult to have a successful law practice, so it is certainly worth your time to wish them well around the holidays.
Generating leads online is one of the most affordable digital marketing options for firms of all sizes, particularly ones with small marketing budgets that cannot afford to pay for TV commercials or billboards across a city. One of the biggest challenges attorneys grapple with is just how long to make a digital intake form.
On one hand, a longer form will give you far more information about a potential client. On the other, a shorter firm should yield higher conversions. Here are some tips to help you create the best contact form for your firm’s needs:
While some individuals will be awaiting your office’s call, others might be slightly thrown off seeing “Law office” on their cell phone at 9:30 AM on a Monday morning. With robo-dials, spam text messages and emails at an all time high, there is a considerable amount of distrust from consumers when it comes to telephonic communication.
