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Summer is here and you know what that means – sun’s out, guns/buns/fun’s out! It’s definitely time to get fit for the beach. As you run, yoga, or Zumba on, consider getting your firm into shape as well! You probably have a good system in place for acquiring new clients and following up with them, but it could be improved. The more fit your firm is, the more money you’ll see roll in.

Let’s begin lawyer bootcamp! We’ve identified three main areas that you can likely strengthen and the necessary five exercises for each of them.

Solo practitioners face many challenges which mid-sized and large firms don’t experience. Solo practitioners must contact every potential claimant and determine whether the case is pursuable, manage all internal marketing efforts, and represent every single signed claimant in court. So how can you find new clients when your time is stretched thin and your marketing budget is even thinner? Here are some tactics you can try to help you find clients quickly and cheaply.

Whether you run a solo practice or a national firm, every law office needs a solid marketing plan. A marketing plan is a detailed blueprint or portfolio of marketing strategies which a law firm plans on using over the course of a year. Though marketing plans vary from law firm to law firm, there is one marketing strategy that every firm should utilize: digital marketing.

Is your firm running multiple marketing campaigns but isn’t sure how to improve their results? Whether your focus on email marketing or running paid ads on Google, A/B testing is a way to test modifications to your digital marketing campaigns to determine which has the best performance.

Memorial Day weekend is coming up, so you might be focused on grilling or finalizing your travel plans. However, we wanted to give you this marketing strategy to mull over this long weekend so when you get back to work on Tuesday, you can hit the ground running and sign more clients.

Content marketing and search engine optimization (SEO) are two of the fastest-growing marketing channels today. It’s one thing to get traffic to your website, but it’s an even bigger challenge to get a consumer to stay on your website. If you’re finding that the vast majority of claimants leave your firm’s website without contacting you or even reading a second article, here are some things that may be going wrong:

It may feel like personal injury attorneys in the US never get a break. The field is incredibly competitive, courts are slow to settle claims, and some states have just months to successfully file a claim. What you may not realize, however, is our current personal injury system is much more desirable than PI systems many other countries. Here’s a little more information on how personal injury claims work around the world.

The National Organization of Social Security Claimants' Representatives, commonly referred to as NOSSCR, hosts biannual conferences for Social Security attorneys in different cities across the country. While some attorneys may simply view this as a vacation or a way to meet their mandatory CLE requirements, these legal conferences serve valuable takeaways that can help you professionally and make your firm more profitable.

Today, May 3, 2018 is a big milestone. It’s the 16th anniversary of the 2002 hit film, Spider-Man, based on the beloved Marvel comic book character of the same name.

Not only is Spider-Man one of the world’s most celebrated superheroes, but he’s also a shinning example of how to run a law firm. Here are some tips learned from the Spider-Man brand that could help your firm stand out among the competition.

Create Brand Awareness

If your firm has a website, it’s almost impossible to avoid suspicious-looking emails asking if you’d like to have an article published on NYTimes or the Wall Street Journal with a link pointing to your website. Some of these services are legitimate and can get a lot of traffic to your website, for a fee of course? Should your firm pay someone to publish backlinks to your site on a blog? There are a lot of reasons to proceed with caution when dealing with paid links.

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two popular digital marketing options for attorneys. While both marketing channels can be wildly profitable, there are some clear benefits (and challenges) that come with using SEO and PPC. Here are some pros and cons with each form of marketing to help your firm decide what option might be a good fit.