It’s hard to believe that 2019 is already here! With the start of the New Year comes excitement for more clients, firm growth, and a fresh marketing budget. If you’re not sure what new tactics you should invest in, here are some of the biggest trends marketers are focusing on in 2019.
Although technical SEO is often overlooked, it’s an important step in the SEO process that should be done on your law firm’s website. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results you were hoping for. If done correctly, technical SEO can result in more visitors, more leads and more cases for your law firm. So, it is essential to make sure you understand what technical SEO is and how to implement it on your law firms website.
Frequently updating your firm’s site with new content can help your firm rise in the SERPs. But, sometimes you may hit writer’s block and just can’t think of a new topic to write about. When this happens to you, look no further. Below are some content ideas that can help keep your creative juices flowing and your firm’s site up to date.
The millennial generation is currently the biggest in the country. It’s estimated that millennials will make up 75% of the US’s workforce by the year 2025. At this point most Baby Boomers are already ineligible for Social Security disability benefits, so it’s time to turn to the largest population of employees and determine how they’ll affect your firm in the future.
Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.
As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.
Every day, Google’s Algorithm has some sort of update. Typically, it’s minor and unnoticeable. But sometimes, a major update occurs and can impact traffic to your firm’s site. In 2018, there were some major updates to Google’s algorithm. Below is a recap of some of 2018’s updates and how they may have impacted your firm’s site.
COLA, or cost of living adjustments, are made every year for Social Security disability recipients. 2019’s cost of living adjustments were unveiled in October 2018. With a 2.8% increase, this year the SSA made its biggest changes to COLA since 2012. Here are some of the numbers that may affect your firm and its caseload:
Search Engine Optimization, or SEO, is one of the most popular marketing options for both solo practitioners and nationwide law firms. If you’ve already invested time and effort into SEO, you’re likely familiar with link building. Google and other search engines see links from other sites to your firm as votes of confidence, meaning that the more backlinks pointing to your firm, the better your firm could perform on search results. If you don’t already have a link building strategy, your SEO efforts could be going to waste.
As the New Year begins, it’s time for the new resolutions to start as well. Often, resolutions fail or are forgotten about after the first month. But choosing small, realistic goals for 2019 can make way for successful resolutions. This year, take a look at your firm’s marketing strategy. By making some small but powerful resolutions, you can create an even more successful marketing plan. Below are some easy marketing resolutions you can implement to help increase your cases for 2019.