Blog posts

Boost Your Firm’s Newsletter Engagement, Part 1: Quick Fixes

Submitted by Nadya on Tue, 10/29/2019 - 16:41

As witches fly on brooms through the night skies and ghosts hover over the ground, we’ve got one thing on our minds – your legal newsletters. Although this is the perfect time to be scary, you don’t want to scare your visitors away from your newsletters. Instead, here are three quick tips to BOOst your engagement. Let Halloween leave you with a treat not a trick this time!

Google’s New Updated Links

Submitted by rsg on Tue, 10/29/2019 - 13:55

Prior to the end of September, when a site linked to your firm’s, it was either a dofollow link or a nofollow link. A “nofollow” link means that although the link may take a user to your firm’s site, a search engine should ignore it. These types of backlinks do not have any impact on rankings while dofollow links may. The label “nofollow” was created to help combat comment spam (someone frequently posting a link in your comments to get a backlink).

Using Fantasy Football Knowledge to Help Your Law Firm

Submitted by Joe on Fri, 10/25/2019 - 14:54

As the leaves start to turn fifty shades of red and sweater season is rapidly approaching, football season is already in full swing. If you are a fantasy team owner, your season may be going well so far or you may already be looking forward to the next season. Nevertheless, there are a lot of similarities between running a fantasy team and running a law firm that might help you succeed.


Send Your Paralegals to Conferences Too!

Submitted by Nadya on Tue, 10/22/2019 - 17:01

Perhaps you just attended a legal conference. That’s great! There are many benefits of attending legal conferences, like fulfilling your CLE requirements, meeting accomplished attorneys, and seeing a new city.

As you excitedly return to your office, consider that your paralegals might want to attend conferences as well. Just as there are many conferences geared towards attorneys, there are many conferences for paralegals. If you’re attending conferences, you should definitely send your paralegal to a conference too.

Benefits of Attending Legal Conferences

Submitted by Nadya on Tue, 10/22/2019 - 13:05

A week away from the office while you still continue to improve your law firm? That sounds like a great idea and that perfectly describes a legal conference. There are many legal conferences held throughout the country that focus on specific areas of law, business development, technology in law, and more. Here are some reasons why you should attend a legal conference.

How Can I Get Free Personal Injury Leads?

Submitted by Deanna on Fri, 10/18/2019 - 14:45

As personal injury is one of the most popular niches in the legal lead generation industry, many attorneys wonder how they can receive free personal injury leads. While it is challenging to find a consistent source for free PI leads, there are some ways your firm can generate personal injury cases inexpensively so you can afford other marketing options.

Celebrating National White Cane Awareness Day

Submitted by rsg on Tue, 10/15/2019 - 11:06

Did you know that on October 15 is observed as White Cane Awareness Day? This day helps celebrate and acknowledge the accomplishments of those who are blind or visually impaired. The holiday is named after the white cane that is used by many who are visually impaired to navigate more confidently and avoid obstacles. Just as the white cane helps those who are blind navigate independently as they walk, there are some simple implications you can make to your firm’s site to help those who are visually impaired navigate your site. Here’s how:

Ransomware And Its Effects On Businesses

Submitted by gac on Thu, 10/10/2019 - 16:18

Just one click…

That’s all it takes for you to lose years’ worth of data and be forced to pay upwards of hundreds of thousands of dollars for it back. What does it do? What is it? Will it happen to you? These are all common questions when people learn about cyber security either on their own or the hard way.

This “one click” I referred to is just one way someone can fall victim to ransomware. As the word implies, it holds your computer files hostage, and extorts an organization or individual to pay the ransom amount.

Trading Blows with Your Clientele

Submitted by sga on Wed, 10/02/2019 - 15:39

Simulated combat and sanctioned violence! Do I have your attention yet? Great!

Combat sports such as wrestling, boxing, or mixed martial arts require a lot of give and take. In some ways, it’s like a dance between two people who are carefully considering their timing, distance management, and agility in every move made. If football is a game of inches, then MMA is a game of millimeters.

Create an Editorial Calendar For Your Firm

Submitted by Nadya on Mon, 09/30/2019 - 17:17

As you create and expand your content, consider creating an editorial calendar. An editorial calendar is a planning document that will outline what content and when you will deliver it. It can help your firm oversee your marketing strategy by providing a centralized spot to see when/what content is being created and if it’s achieving your firm’s goals.