When you’re creating a new website for your law firm, having a professional and informative website is important. No matter if you’re creating your firm’s first site or a new site to add to your firm’s portfolio, you need to make sure the site will be profitable. Like any website, your firm’s is supposed to help you generate leads, and ultimately revenue. A well thought out site rather than one thrown together last minute can be the difference between a successful site and one that drains your budget. When creating your new website, think about:
If you have the opportunity to attend a work conference, you should definitely take advantage of it. First of all, it is a nice change of pace from your normal 9 to 5, but there are numerous other reasons why you should attend one.
Conferences allow you to learn more about your industry and to help find solutions to problems that you may be facing.
Besides new business ideas, conferences are great for networking with others in your profession. Networking allows you to find fresh ideas, get career advice and support, and developing long lasting personal relationships.
When a potential claimant reaches out for a Free Case Evaluation, not only are you trying to gauge if the claimant is a good potential case, but the claimant is trying to figure out if they want to work with you too. By understanding what a claimant may be expecting from their Free Evaluation, you can make sure you don’t let great potential clients pass by.
How many times have you heard the phrase It’s nothing personal, it’s just business? Too many times, in my opinion. It’s a philosophy that has changed how we approach work and how we see businesses grow. However, it’s just a phrase used by businesses to justify their actions. Additionally, while this approach may have worked before, it’s not your best marketing move now. Today, it’s important to remember that you’re always dealing with other people, not just numbers.
You just signed up to receive leads from us - that’s great! We’re so excited to work with you. We want you to succeed with our service, so we put together a brief overview of things to keep in mind before the leads start running.
Whether you’re creating new content or updating old content, focusing on search intent can help boost traffic to your firm’s site. Without considering search intent, you could miss out on vital opportunities for your firm to increase traffic to your site and consequently leads. So, are you overlooking search intent?
So, you use a call center because it’s cheaper, easier, and allows you to never miss out on a call.
Congratulations! What’s the next step? Evaluating its effectiveness, of course!
Did you know September 6th is Fight Procrastination Day? Though this is an unofficial holiday, it’s a great reason to find some techniques that help you avoid procrastinating and help get your work done. If you’re not sure where to start, we’ve gathered some tips and tricks that can help keep you focused and on task!
Lists, lists, lists
You know the signs of a Google algorithm update. Suddenly, traffic to your firm’s site drops and leads are down. Or maybe your firm is one of the lucky ones that is positively affected and traffic to your firm’s site takes off. When dramatic changes like either of these happen, it’s most likely due to a large algorithm update by Google. These major updates happen a handful of times throughout the year. But, how often does Google actually update its algorithm?
Social media has become an integral part of most online marketing plans. Facebook can be used as an easy channel to interact with potential clients and keep current ones in the know. Because of this, having an up-to-date and well-optimized Facebook page for your firm is imperative. Here are some ways to make sure your firm’s Facebook is the best it can be!