Blog posts

Marketing Lessons From 2019

Submitted by rsg on Thu, 12/19/2019 - 11:43

As 2019 comes to a close, it’s time to reflect on the marketing lessons learned this past year. These lessons can then be taken into the New Year to help develop new marketing strategies and avoid mistakes that may have happened in 2019. They can help shape your new marketing plans and inspire you to try something new. As you make your 2020 New Year marketing resolution, keep in mind these lessons:

A Minute for Time Management

Submitted by cm on Fri, 12/13/2019 - 14:48

Generating and managing leads is one of the top challenges for law firms. Having a platform that allows your law firm to be as efficient as possible is crucial. eLuminate is a web-based and highly customizable platform that helps you manage your leads.

The features highlighted in this article include: document generation, email templates, mass actions, performance reports and work flow automation. All of these features complement each other to provide an ideal case lead management experience.

Overlooked Website Elements

Submitted by rsg on Tue, 12/10/2019 - 15:44

Once you create your law firm’s website, it’s easy to begin to overlook some different elements. But neglecting these elements can actually hurt your website’s search engine optimization (SEO) and potentially even your conversion rate. Next time you update your firm’s site, consider taking a deeper dive into these elements that you may have been overlooking.

Best Ways to Communicate Effectively in the Office 

Submitted by emm on Fri, 12/06/2019 - 14:47

Whether your firm is large or small, having effective communication in the workplace is imperative to having a firm that is running smoothly. Friendships and relationships cannot be sustained without open communication and the same should go with your law firm.

When you communicate with others effectively in your firm, whether you are a partner, paralegal or intake staff member, it’ll help encourage a healthy working environment, as well as eliminating misunderstandings. Here are the best ways to communicate effectively in the office.

Does Your Lead Provider Belong On the Naughty or Nice List?

Submitted by rsg on Mon, 12/02/2019 - 16:33

As holiday season is approaching, Santa Claus is likely finalizing his naughty and nice list, making sure to check it twice. You should consider doing the same for your lead provider. But what factors go into evaluating if your lead provider has been good or bad this year? Here are some tips on how you can figure out which list your lead provider belongs on:

Five Lessons Holiday Shopping Can Teach You About PPC

Submitted by ccg on Fri, 11/15/2019 - 11:46

The wind is picking up, the sun is setting early, classic carols are creeping into grocery stores and we’ve all got one thing on our minds: Pay-per-Click advertising. Kidding. While that may not be strictly true, there are some strategies of holiday gift shopping that apply to PPC. You likely care about one of these things much, much more than the other, but PPC can be an incredibly effective tool to generate cases for your firm.

Is All Stuffing Good?

Submitted by rsg on Tue, 11/12/2019 - 15:07

With Thanksgiving around the corner, you may already have the delicious dinner on your mind. Between the turkey, mashed potatoes, cranberry sauce, green bean casserole and stuffing, there’s a lot to love. These beloved dishes can come in all different shapes and sizes. Stuffing can be prepared from scratch, from a box, made of cornbread, cooked in the turkey or made from the side. But, is all stuffing good?

Should You Google Your Firm?

Submitted by rsg on Mon, 11/11/2019 - 13:59

In today’s world, many people find the goods or services they are looking for online. This means that the first impression a potential claimant gets of your firm may not be your firm’s site, but rather the search results. The paid ads, Google Business Listing, and/or any reviews may be seen before a claimant even reaches your firm’s site. Because of this, you may want to Google your firm periodically to understand what a potential claimant may see. From there, you can then tailor your online marketing accordingly.