Blog posts

The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.

Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.

As an attorney, it is likely that you rely heavily on your website for attracting new clients. Because it is such an important part of your business, you should be doing everything you can to increase the conversion rate on your firm’s site. The conversion rate is the percentage of users that contact you (either by filling out the contact form or calling) as a direct result of visiting your site. The higher your conversion rate, the more clients you will have!

Marketing is an important part of your firm’s success. Without it, your firm may struggle to find new clients. With so many forms of marketing your employment law firm can try, it can be overwhelming deciding which marketing channel is the best for your firm. Lead generation is a great way to supplement your various marketing efforts. If your firm has not tried an employment law lead generation service, you may be missing out on an easy and cost-effective way to increase your firm’s employment law cases. Here are some benefits of taking employment and labor law leads:

Clickbait often gets a bad rap. It can often be attributed to spam. But when done right, using a clickbait titles may actually help your firm increase traffic to your firm’s site. A study* once found that the headlines analyzed in the study that received the most clicks were the most polarizing headlines. Based on this study, if you create more attention-grabbing headlines, your firm may see more clicks to you site, increasing traffic and possibly leads. To properly use clickbait titles, you’ll first need to understand what clickbait actually is.

It can be difficult constantly trying to come up with new content ideas for your firm’s site. Sometimes your list of potential topics is just uninspiring. To help keep the content ideas flowing, here are some free tools that can help you come up with new ideas for your firm’s site:

Having your firm’s site drop in organic traffic can be frustrating. When your site sees a drop in organic traffic, a decrease in leads generated will likely follow. Because of this, it’s important to investigate the cause of the loss in traffic quickly. Once you can pinpoint the cause in traffic changes, you can then work to get your firm’s site back on track.

Lead generation can be tricky. Once you implement your lead generation campaigns, whether it be from content generation or paid search, you should see an increase in leads. But implementing these new campaigns does not always mean an increase in quality leads. You may find that your firm is beginning to generate low quality leads. This can waste both your firm’s time and money. Use the following steps to better your lead generation campaigns, increasing your qualified leads.

Frequently, pay-per-click (PPC) advertising and search engine optimization (SEO) are thought of as two separate entities. Your firm may have two different people handling these different marketing efforts. If you work with a third-party marketing service, chances are that they also have different teams managing your different paid and organic marketing. But combining your PPC and SEO data can help boost your marketing efforts and subsequently produce more traffic to your site and increase leads. Here’s how:

Your firm works hard to provide a great experience for your clients. From your customer service to winning their claim, your firm likely tries to provide the best service possible. But sometimes a client may leave unhappy and leave a negative review. Seeing this negative review about your firm is never ideal. It can be stressful and aggravating. As annoying as they may be, you may find that a negative review can actually help your firm. Here’s how:

If your employment law firm has not used a lead generation service before, then you may be left wondering how employment law leads and lead generation works. In short, legal lead generation helps connect those looking for legal help with an employment law claim to an employment law attorney. eGen will deliver high quality employment law leads straight to your firm, making it easy for your firm to increase your caseload.