As a partner in a small firm or as a solo practitioner you have to wear many hats. In addition to your own cases, managing finances and acting as HR, you also have to market your firm.
Organizations are collecting every bit of data they can to help inform their decisions, particularly when it comes to marketing. As a small business it can be tough to dedicate time and money to gathering and analyzing data, but data is too important to the decision making process to ignore. Below are several pieces of data that you should be tracking when marketing your firm.