Blog posts

How to Manage Your Legal Intern from Afar

Submitted by emm on Fri, 11/13/2020 - 10:50

Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.

This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.

Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.

Video Call Etiquette For Law Firms

Submitted by Rachel on Tue, 11/03/2020 - 12:53

With the pandemic constantly changing, it’s likely your firm has had to make many adaptations to find a “new normal”. One of these may be having more virtual meetings with clients, rather than meeting in person. While on these video calls, it’s important you still represent yourself and your firm in a respectable manner, just as if the meeting was happening in person. Next time you have a video call with a client, try using these tips:

Three Employment Law Marketing Ideas for Your Law Firm

Submitted by cm on Thu, 10/29/2020 - 10:24

The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.

Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.

Using the Optimization Hierarchy to Increase Conversions

Submitted by kdm on Fri, 10/23/2020 - 13:54

As an attorney, it is likely that you rely heavily on your website for attracting new clients. Because it is such an important part of your business, you should be doing everything you can to increase the conversion rate on your firm’s site. The conversion rate is the percentage of users that contact you (either by filling out the contact form or calling) as a direct result of visiting your site. The higher your conversion rate, the more clients you will have!

5 Benefits of Taking Employment Law Case Leads

Submitted by Rachel on Wed, 09/30/2020 - 11:56

Marketing is an important part of your firm’s success. Without it, your firm may struggle to find new clients. With so many forms of marketing your employment law firm can try, it can be overwhelming deciding which marketing channel is the best for your firm. Lead generation is a great way to supplement your various marketing efforts. If your firm has not tried an employment law lead generation service, you may be missing out on an easy and cost-effective way to increase your firm’s employment law cases. Here are some benefits of taking employment and labor law leads:

Clickbait Titles For Your Firm to Try

Submitted by Rachel on Tue, 09/29/2020 - 18:02

Clickbait often gets a bad rap. It can often be attributed to spam. But when done right, using a clickbait titles may actually help your firm increase traffic to your firm’s site. A study* once found that the headlines analyzed in the study that received the most clicks were the most polarizing headlines. Based on this study, if you create more attention-grabbing headlines, your firm may see more clicks to you site, increasing traffic and possibly leads. To properly use clickbait titles, you’ll first need to understand what clickbait actually is.

What to Do When Your Site Traffic Drops

Submitted by Rachel on Tue, 09/29/2020 - 15:23

Having your firm’s site drop in organic traffic can be frustrating. When your site sees a drop in organic traffic, a decrease in leads generated will likely follow. Because of this, it’s important to investigate the cause of the loss in traffic quickly. Once you can pinpoint the cause in traffic changes, you can then work to get your firm’s site back on track.

How to Generate Higher Quality Leads

Submitted by Rachel on Tue, 09/29/2020 - 15:16

Lead generation can be tricky. Once you implement your lead generation campaigns, whether it be from content generation or paid search, you should see an increase in leads. But implementing these new campaigns does not always mean an increase in quality leads. You may find that your firm is beginning to generate low quality leads. This can waste both your firm’s time and money. Use the following steps to better your lead generation campaigns, increasing your qualified leads.