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Every day, Google’s Algorithm has some sort of update. Typically, it’s minor and unnoticeable. But sometimes, a major update occurs and can impact traffic to your firm’s site. In 2018, there were some major updates to Google’s algorithm. Below is a recap of some of 2018’s updates and how they may have impacted your firm’s site.

COLA, or cost of living adjustments, are made every year for Social Security disability recipients. 2019’s cost of living adjustments were unveiled in October 2018. With a 2.8% increase, this year the SSA made its biggest changes to COLA since 2012. Here are some of the numbers that may affect your firm and its caseload:

Search Engine Optimization, or SEO, is one of the most popular marketing options for both solo practitioners and nationwide law firms. If you’ve already invested time and effort into SEO, you’re likely familiar with link building. Google and other search engines see links from other sites to your firm as votes of confidence, meaning that the more backlinks pointing to your firm, the better your firm could perform on search results. If you don’t already have a link building strategy, your SEO efforts could be going to waste.

As the New Year begins, it’s time for the new resolutions to start as well. Often, resolutions fail or are forgotten about after the first month. But choosing small, realistic goals for 2019 can make way for successful resolutions. This year, take a look at your firm’s marketing strategy. By making some small but powerful resolutions, you can create an even more successful marketing plan. Below are some easy marketing resolutions you can implement to help increase your cases for 2019.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are often confused. Though many use the two interchangeably, there are some major differences that set them apart. To figure out which is right for your firm, you’ll first need to understand what makes them different.

Marketing trends are constantly changing. Trying to stay on top of the latest search engine marketing techniques to gain clients can require frequent research. But sometimes there is misleading or outdated advice online that can steer your firm’s marketing in the wrong direction. So how will you know what is the real advice is and what advice is actually hurting your marketing efforts? We’ve compiled a list of the worst legal marketing advice we’ve heard to help you sort the good from the bad.

Have you run out of gift ideas to get the attorney in your life? Look no further! We’ve put together a list of the best Holiday gifts to get your loved one, co-worker, or friend in the legal sector.

As 2018 comes to a close, your firm’s marketing budget may be spent. But that does not mean your marketing efforts have to halt until 2019. Here are some easy and inexpensive marketing strategies that you can implement to continue marketing for your firm while staying on budget.

Ask for Referrals – Don’t be afraid to ask past and current clients to remember to refer you to a friend. If someone had a great experience with your firm, they are likely more than willing to give refer you to others looking for legal help.

‘Click to call’ may seem like a simple feature for your firm’s site, but it can have a big impact your visitor’s contacting your firm from your site. In a nutshell, click to call simply means that when visitors are on your site on a mobile device, they can click on the phone number listed and their phone will automatically prompt the user to call your law firm.