Blog posts

Looking for some different ways to change up your marketing in 2020? Check out these different ideas to work in with your traditional marketing in the New Year!

Have you heard of BERT? And no, we’re not talking about the Sesame Street character. Chances are that even if you haven’t heard of BERT, you’ve likely seen some of the repercussions on your firm’s site. In case you haven’t guessed, BERT is one of Google’s most recent major changes. But what exactly is BERT? And how will it impact your firm’s site?

The Equal Employment Opportunity Commission (EEOC) was created in the Civil Rights Act of 1964. The EEOC enforces federal laws prohibiting employment discrimination.

The holidays are finally here! We are just days away from Christmas, Hanukkah, and the New Year. Everyone is buzzing with holiday cheer, gifts are exchanged, cards are mailed out, and everyone’s attending holiday events here and there. The holidays make most of us cheerful and put us almost in a different dimension - a suspension of disbelief, a break from the regular routine.

It’s fun to enjoy the season, but there’s always that one person who’s the Grinch.

Looking to increase the amount of leads generated on your firm’s site? Take a look at our checklist below to make sure your site will convert visitors to leads.

Blogging is a great way to keep your site updated with fresh content. You can target content subjects based on keywords you’d like your firm to rank for on search results. The blogs you post can be used to help build your firm’s backlink profile. They can be tailored to the claimants you’d like to attract and subsequently help generate desirable leads. To make sure your firm is reaping the benefits of having a blog, avoid these common mistakes!

As 2019 comes to a close, it’s time to reflect on the marketing lessons learned this past year. These lessons can then be taken into the New Year to help develop new marketing strategies and avoid mistakes that may have happened in 2019. They can help shape your new marketing plans and inspire you to try something new. As you make your 2020 New Year marketing resolution, keep in mind these lessons:

Generating and managing leads is one of the top challenges for law firms. Having a platform that allows your law firm to be as efficient as possible is crucial. eLuminate is a web-based and highly customizable platform that helps you manage your leads.

The features highlighted in this article include: document generation, email templates, mass actions, performance reports and work flow automation. All of these features complement each other to provide an ideal case lead management experience.

Once you create your law firm’s website, it’s easy to begin to overlook some different elements. But neglecting these elements can actually hurt your website’s search engine optimization (SEO) and potentially even your conversion rate. Next time you update your firm’s site, consider taking a deeper dive into these elements that you may have been overlooking.

Whether your firm is large or small, having effective communication in the workplace is imperative to having a firm that is running smoothly. Friendships and relationships cannot be sustained without open communication and the same should go with your law firm.

When you communicate with others effectively in your firm, whether you are a partner, paralegal or intake staff member, it’ll help encourage a healthy working environment, as well as eliminating misunderstandings. Here are the best ways to communicate effectively in the office.