Blog posts

Always Be Testing – Basics of Conversion Optimization

Submitted by kdm on Fri, 02/28/2020 - 12:29

As an attorney you realize the important role that your website plays in getting you new clients. For this reason, you have likely invested quite a bit of time and capital into creating an informative, easy-to-navigate, and modern site. What if I told you that it could be even better and you could get more clients from it than you currently are? By testing different changes you can increase your website's conversions and ROI. Here is how you can get started with optimizing your conversion rate:

Little Prince, Big Ideas

Submitted by Nadya on Fri, 02/21/2020 - 14:44

Welcome to the third edition of Fable Friday! Today, we’ll take a look at the 1943 French classic The Little Prince, by Antoine de Saint-Exupéry. In this novella, a narrator describes the differences between adults and grown ups. The narrator then grows up to be a pilot, and his plane crashes in the Sahara. As he tries to fix his plane, he meets the little prince, who comes from planet B612. He tells the narrator about his travels to different planets, including Earth.

5 Tips to Get the Most Out of Email Marketing

Submitted by cm on Fri, 02/21/2020 - 12:07

Part of growing your firm includes dedicating valuable time to market your law firm. Luckily, the power of the internet is at our fingertips. Email marketing is a low cost and efficient way to reach a large number of potential clients.

Personalize Your Emails

People enjoy feeling valued. By personalizing your emails, you will create a unique experience to the clients you are trying to reach out to. Even something minuscule, such as including your client/subscriber’s name, could make your email more inviting.

Phantom Tollbooth, Real Law Firm

Submitted by Nadya on Fri, 02/14/2020 - 14:35

Welcome to the second edition of Fable Friday! Today we’ll take a closer look at the 1961 classic Phantom Tollbooth, by Norton Juster, with illustrations by Jules Feiffer. Although many of you probably read this when you were kids, I was delighted to read it this year thanks to a wonderful recommendation from a friend. In the novel, a young boy Milo receives a magic tollbooth. He drives through it and appears in the Kingdom of Wisdom.

Your Comprehensive Guide to NADR in Puerto Rico

Submitted by Joe on Thu, 02/13/2020 - 15:17

Are you going to Puerto Rico to attend the upcoming National Association of Disability Representatives (NADR) conference? If you need any information about the conference as well as any fun activities to do in Puerto Rico, look no further because we have a comprehensive guide for you.

Unfortunately eGenerationMarketing won’t be able to make it, but the comprehensive guide series must live on. Just keep in mind that we are not affiliated with NADR—we’re just giving you suggestions to ensure you have a great trip!

Conference Venue:

Aesop’s Fables and Legal Leads

Submitted by Nadya on Fri, 02/07/2020 - 14:16

Happy Fable Friday! On this first Friday of February, we’ll take you on a trip down memory lane so you can look back at some fables that you grew up with. Although Aesop lived in ancient Greece around 620 - 564 BCE, his fables are timeless, as the lessons are applicable today. They can even teach you a thing or two about your legal leads! Let’s take a look at three fables today.

Legal Mythbusters

Submitted by sga on Thu, 02/06/2020 - 14:44

Welcome to the first ever installment of Legal Mythbusters! Our goal here today is to address some common misconceptions about the law. Please feel free to share this with anyone who believes the list below of claims are completely factual. In all fairness, we all have been woefully misinformed about attorneys and the law from the very start.

Marketing Tools For Your Firm To Try

Submitted by rsg on Tue, 02/04/2020 - 13:17

Marketing is ever changing. Because of this, there are many different marketing tools and software your firm can use. With each marketing need, there is often some type of software created to meet the need. Some are multifunctional while others are made to focus on a specific area of marketing. Each one can help you better your firm’s marketing while keeping your firm up with the latest trends. Check out our list of different software to help streamline your firm’s marketing!

Common Mistakes Made When Following Up With Leads

Submitted by rsg on Tue, 02/04/2020 - 13:06

Whether you have an entire intake staff or you follow up with leads yourself, your follow up process can make or break how many leads turn to clients. Without proper follow ups, you may not be converting as many leads to clients as you could, causing you to discredit viable lead sources. Here are some common mistakes made when following up with leads and how to avoid them: