Blog posts

Clickbait often gets a bad rap. It can often be attributed to spam. But when done right, using a clickbait titles may actually help your firm increase traffic to your firm’s site. A study* once found that the headlines analyzed in the study that received the most clicks were the most polarizing headlines. Based on this study, if you create more attention-grabbing headlines, your firm may see more clicks to you site, increasing traffic and possibly leads. To properly use clickbait titles, you’ll first need to understand what clickbait actually is.

It can be difficult constantly trying to come up with new content ideas for your firm’s site. Sometimes your list of potential topics is just uninspiring. To help keep the content ideas flowing, here are some free tools that can help you come up with new ideas for your firm’s site:

Having your firm’s site drop in organic traffic can be frustrating. When your site sees a drop in organic traffic, a decrease in leads generated will likely follow. Because of this, it’s important to investigate the cause of the loss in traffic quickly. Once you can pinpoint the cause in traffic changes, you can then work to get your firm’s site back on track.

Lead generation can be tricky. Once you implement your lead generation campaigns, whether it be from content generation or paid search, you should see an increase in leads. But implementing these new campaigns does not always mean an increase in quality leads. You may find that your firm is beginning to generate low quality leads. This can waste both your firm’s time and money. Use the following steps to better your lead generation campaigns, increasing your qualified leads.

Frequently, pay-per-click (PPC) advertising and search engine optimization (SEO) are thought of as two separate entities. Your firm may have two different people handling these different marketing efforts. If you work with a third-party marketing service, chances are that they also have different teams managing your different paid and organic marketing. But combining your PPC and SEO data can help boost your marketing efforts and subsequently produce more traffic to your site and increase leads. Here’s how:

Your firm works hard to provide a great experience for your clients. From your customer service to winning their claim, your firm likely tries to provide the best service possible. But sometimes a client may leave unhappy and leave a negative review. Seeing this negative review about your firm is never ideal. It can be stressful and aggravating. As annoying as they may be, you may find that a negative review can actually help your firm. Here’s how:

If your employment law firm has not used a lead generation service before, then you may be left wondering how employment law leads and lead generation works. In short, legal lead generation helps connect those looking for legal help with an employment law claim to an employment law attorney. eGen will deliver high quality employment law leads straight to your firm, making it easy for your firm to increase your caseload.

Being a talented lawyer is not always enough to maintain clients. Though your ability to help a client win their claim is a major factor when someone decides to work with your firm, the experience of working with your firm can also impact how clients feel. Having a firm with an exceptional client experience to match your success rate can help maintain clients. Here are some tips to ensure clients love your firm:

As many businesses continue to work from home, adaptions need to be made to maintain to be productive. This means establishing news goals for your firm’s employees or restructuring your daily tasks to better work while out of the office. You may need to look into different software or services to help manage your firm and daily activities while everyone is remote. If your firm is looking to keep productivity levels high while working to expand your case load, lead generation is the answer. Here’s why:

If you are working with a legal lead generation service or are thinking about exploring the option, you should know how soon after a lead is obtained that is it sent to your firm. Do you receive a lead as soon as it is generated, or can months pass before a lead is sent? Knowing this can help you better understand how successful you’ll be with a lead generation service. Knowing when your leads are sent can help you better understand how successful you'll be with a lead generation service, because the sooner you're able to connect with a lead, the more likely you are to sign a client.