Blog

Match Types For PPC Keywords

PPC is one of the best ways to consistently increase your firm’s caseload. While it does take a fair amount of cost and work on your end, digital search is rapidly becoming the #1 way consumers find legal help.

If you’re familiar with PPC campaigns, you’ve likely already done keyword research or already bid on various keywords related to your area of law. But have you considered the three major match types for your keywords? A keyword’s match type can make a big difference in when your ad is served and the volume your campaign receives.

Go for Goals

Any successful law firm relies on its employees to carry out firm objectives. Developing clearly defined goals, benchmarks for success, and what success looks like are important steps to eventually accomplishing these objectives.

Establishing goals is important, but laying out the road map to success is of equal importance. Here are some ways you can identify, establish, and track goals for your firm.

Email Marketing and SEO

When you think of sending out a mass email, your concerns are mainly with the open rate, number of responses, number of clicks, how many people subscribe/unsubscribe, etc. The impact your mass email has on your SEO may not be the first thought that crosses your mind, if at all. But, there are some ways your firm’s SEO can benefit from your email marketing campaigns.

Quiet Towns, Loud Marketing – New Zealand, Part 2

Kia Ora* again! Two weeks ago I wrote about my experiences in New Zealand and some takeaways I returned with. While I focused on the country’s natural wonders and physical activities in my first blog, I wanted to highlight some of the towns we drove through in this blog. These small towns do an amazing job marketing themselves, so here are some lessons from them that you should consider for your firm.

New Zealand – New Thoughts

Kia Ora!* In February, I traveled to New Zealand for about three weeks. My husband and I visited the North and South islands, starting in Auckland and ending in Christchurch.** It was the most amazing vacation I had ever taken, as the country’s nature is completely varied, beautiful, and like nothing else I had seen before. The whole trip is way too long for one blog. However, I thought I’d share three different types of experiences that I thoroughly enjoyed and what I learned from them that’s applicable to your law firm.

6 Content Ideas for FDCPA Firms

Coming up with new content ideas for FDCPA claimants while trying to focus on your current cases can be a tedious task. You may not have the opportunity to come up with new topics to write for your firm’s site as you’d like. If this is happening to you, then never fear! Here are some content ideas to keep your firm’s site updated and help increase your caseload:

Short-term Marketing Tactics For Your Firm

Having a marketing strategy is important. But sometimes it can take weeks or even months to see results from your marketing efforts. While working on your long-term marketing strategies, try some of these short-term tactics for faster results. This can help keep new cases flowing in until your long-term strategies are put in place and you are seeing results. Here are some examples of short-term tactics for your firm: