PPC is one of the best ways to consistently increase your firm’s caseload. While it does take a fair amount of cost and work on your end, digital search is rapidly becoming the #1 way consumers find legal help.
If you’re familiar with PPC campaigns, you’ve likely already done keyword research or already bid on various keywords related to your area of law. But have you considered the three major match types for your keywords? A keyword’s match type can make a big difference in when your ad is served and the volume your campaign receives.