Many of our own ancestors from all over the world came to the United States with the hopes of fulfilling “The American Dream”. Our democratic set of ideals and values are supposed to provide freedom and allow for the opportunity for any individual’s prosperity and success. We’re taught this from a young age even in social studies classes or textbooks that we can all obtain our own version of success that can be achieved through sacrifice, risk-taking, and hard work. We get inspired as a society and commend hard working people even when taken to the extreme.
The internet is an enormous place—and it’s only getting bigger every day. In our current digital age when the internet is full of strategic business outreach, standing out has never been more crucial to successful digital marketing. If you are able to build a meaningful relationship with your consumers, this will translate to more signed clients and ultimately more won hearings. In recent years, email marketing has become increasingly popular as a form of customer outreach.
Managing your own law firm is challenging enough. If you’re also responsible for your digital marketing strategy, you may find yourself struggling to come up with a consistent content plan for workers’ compensation consumers. Adding blog posts on a weekly basis is a great way to increase your site’s content and spread a wider net to find new workers’ comp claimants in your area. Here are some great content ideas you can use for your next blog post to help find more clients:
Although it’s necessary for your firm’s site to constantly be updated, it can be a tedious task. Coming up with new content ideas can be difficult and time consuming. Instead of wasting time trying to think of new topics that you could spend winning cases, check out our list of ideas to keep your site fresh:
One of the hot words in today’s business vernacular is “ecosystem”. Ecosystem by definition is “the complex of a community of organisms and its environment functioning as an ecological unit” (Merriam Webster). When you think of your business as one organism operating in a much larger environment, new opportunities for growth appear.
Whether you’re starting from scratch or just updating your firm’s site, the header image is an important aspect of the website you’ll have to take into consideration. Your header image is often the first thing users will see when they go to your firm’s site. It can grab a potential claimant’s attention or make them lose interest. There are important elements you should consider when picking out a header image.
Firms that take in a lot of leads often outsource their intake system to call centers. The thing about using call centers for your business are that there are a lot of pros and cons for using them. Let’s start with the positives:
Is your lead provider the One? If you’re not sure if your relationship with your lead provider is meant to be or you’re second guessing your choice, we’ve made an easy guide to find out the truth about your relationship. Ask yourself these questions to find out if your lead provider is the one:
Average cost per click, conversion rate, ROI, oh my! As digital marketing becomes more advanced and our opportunities to find legal clients online grows, so does our list of digital metrics we should pay attention to. Some firms may focus solely on how much they’re spending to sign one new client, while others try to create brand awareness and have more users see their firm’s name across the web via display campaigns. If you’re dabbling in digital marketing, here are three metrics that may help you increase your profitability and help your firm sign more cases this year.
It seems like there’s an endless list of digital metrics law firms should pay attention to when optimizing their sites for search. In fact, there are more than 200 ranking signals Google uses to decide which sites rank first on search engine result pages (SERPS). One metric that you may not pay attention to is dwell time. While it’s not listed as an “official” ranking signal, a lot of evidence and chatter indicates it can affect your firm’s organic rankings. Here’s why paying attention to dwell time may help you sign more clients from your digital marketing efforts: