Recently, we wrote a blog post about expanding your firm. If you have decided to make that leap into a new service or area of law, how do you know if that was the right decision?
In this post, we will talk about the different factors that should be considered when evaluating your decision to expand.
Using Google Ads is one of the most reliable methods of generating leads for employment lawyers today. Setting up an employment law campaign will be similar to building any successful campaign in Ads. You’ll need to set a budget and a bidding strategy, bid on keywords relating to case types your firm can handle, and optimize based on your results. Here are some tips to help you be successful with employment law paid search.
When it comes to social media, Facebook has been a key venue for many law firms, and understandably so because of its use and demographics. However, clever law firms should take advantage of the services and user traffic on Pinterest to potentially increase their traffic and lead intake.
Pinterest is known as a digital pinboard. It is basically a website that allows you to "pin" images or videos to a page referred to as your "board" on the Internet. Images can be exchanged by anyone who finds your image by clicking a button.
Superbowl Sunday is probably the most significant unofficial holiday in the United States. People from different places, backgrounds, and cultures all come together for one night to socialize, eat, watch the NFL championship, and of course enjoy some commercials.
Most years the Super Bowl is the most watched program on television in America and the second most-watched program worldwide. This means that while on any other day the commercials may provide a perfect snack or restroom break, the Super Bowl commercials are a showcase of their own that many consider can’t miss.
Lead quality is an important metric that your firm should never overlook. It can help you determine which marketing channels are most successful and save your firm from wasting your marketing budget. Here are some reasons why lead quality is important:
2020 was a difficult year for everyone and there is no doubt that as a Social Security Disability attorney you are facing the effects of the pandemic on your business. However, there is a glimmer of hope to come out of all of the chaos -- the average processing time for a Social Security disability claim decreased 25% (502 days to 390 days) from 2019 to 2020. While there were less dispositions overall, it seems that the switch from in-person to completely virtual hearings helped to speed up the process for many hearing offices across the country.*
You may have noticed different Google Ads on searches for local businesses. These Ads include a green checkmark, indicating that they are “Google Screened”. So what are these ads and how can your firm appear on them?
There are a couple different methods to group your keywords, but Excel is really the only place to do it. Once you have your keywords listed in Excel, one to each cell, you can sort them in a couple different ways: source-based, page-based, or theme-based. If you need help generating new keywords, check out my last blog post here.
Because dogs are social animals that thrive off of attention and affection, they are often known as man’s best friend. From looking at various parts of a dog’s personality and demeanor, we can learn some valuable lessons that can be applied to legal marketing. Here’s how:
Every website needs a facelift from time to time. They can be as minor or extreme as you see fit. Your website is the first impression a potential client has of your firm. Because of this, having an attractive and functional website is more important than ever. There can often be some telltale signs that it’s time to give your firm’s site an update, such as the ones below.